Cold Emailing That Actually Works: Tips For Increasing Your Sales With Namit Jindal [Episode 162]
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Does thinking about cold email outreach make you shiver?
If you’re like many in sales, cold email is a daunting prospect. But when done right, it can be one of the most effective tools you can use. Join Doug C. Brown and Namit Jindal, the founder and CEO of Deliverability Ninja, as they do a deep dive into all things email deliverability. They discuss outreach techniques, the right conditions for cold emailing, why you should factor in domain rotation, and much more.
In this episode you will learn:
- How to target your audience for deliverability and the outcomes you want.
- Strategies for leveraging your email outreach.
- Avoiding the dreaded spam filter - and how to stick the landing in your prospect’s inbox.
Episode’s guest – Namit Jindal
Namit started his career at Socio – an event tech company that was acquired by Cisco. Being a part of Socio helped him understand how an advanced sales process is the first foundation to achieving success. As Namit started building out sales processes for companies as a freelancer, he witnessed a massive gap in the market – most companies send emails that do not land in prospects’ inboxes. Some companies send the same emails to all their prospects – (500-employee companies vs. 100 Employee Companies).
For the past 1.5 years, Namit has spent all of his time (more than 60 Hrs/Week) studying, improving, and brainstorming different methods to send cold emails. He lives in the cold email space and aim to help companies get in front of their prospects.
transcript
Cold Emailing That Actually Works: Tips For Increasing Your Sales With Namit Jindal
Introduction
I have Mr. Namit Jindal here. He has a company called Deliverability Ninja. It’s DeliverabilityNinja.com. Why am I bringing Namit on the show? We’re going to talk about cold email and how to do it right, what you shouldn’t do, and whether you should be doing cold email or not. There are a lot of people out there very confused on the subject, and they’re spending their money on something that, frankly, won’t give them the return that they’re thinking, even though it sounds like a good idea. There are others who aren’t doing it at all that should be doing it and aren’t because they’re not sure how to or what to do.
We’re going to have that conversation. It’s all about increasing your sales as we’re about helping you double your sales. Speaking of that, we’re going to be rolling out a Double Your Sales University. If you’re interested in A) Taking your sales to the next level and doubling them, B) Doubling your commissions, or C) Interested in helping other people and companies on how do that, reach out to us, at YouMatter@CEOSalesStrategies.com, and we’ll go from there. Without further ado, get a pen and paper, because there are a lot of notes I think you’re going to take here. You’re going to be shocked and surprised a little bit about emails, and how they’re not even getting to your target people. You think they might be, but they aren’t. Let’s have that conversation on if you should be using cold email and how to make it successful for you. Let’s go talk to Nimit.
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Namit, thank you so much for being here.
I’m excited to be here and talk to you about cold email.
Deliverability
We’re doing this episode on, “How do you do cold email correctly?” because most people aren’t. I love your background. I love your story. Why don’t you tell people how you got involved in this?
My tipping point was I was hired to grow a company. I was hired as a head of growth. My metrics, if I think about it, were pretty crazy for a new company. My challenge was like, “Let’s see how much revenue we can get in two months without Google Ads.” At that point, it was a design agency, and I had no idea, like, that social selling doesn’t work. You want to scale fast. I only had two options for outbound, cold calling and cold email. Border dialers started cold calling companies and set up cold email services on the site. On day 1 of cold emails, we booked 10 meetings. That’s insane. I’ve never even thought about booking 10 meetings in 1 day. On day 2, we booked 8 meetings, pretty good.
On day 3, we book 0 meetings. On day 4, we book 0 meetings. All of a sudden from someone who’s booked 18 meetings in 2 days, which is more than targets for most SDRs in a company for a month, those exceed quotas and targets, we all of a sudden went to like zero meetings and I realized, “This is a problem within an industry where email deliverability is a concept and you get banned if you do not have all the hacks in place, if you don’t have tricks in place, you go down like that.” I started to realize, “I enjoy booking meetings a lot more than doing design contracts.” I started freelancing and understood these problems are universal. People don’t even realize this is a problem. That’s how I got into the industry.
What I heard was you had this job, you started with the job, you had amazing results. On day one, it was like, “This is off the charts. This is amazing,” then by day three, “We’ve got a problem.” You started investigating the problem and you’re like, “I guess I’m not the only one who has this problem because it’s an industry-wide issue with deliverability or the messaging or whatever was going on at the time.” You’re like, “Everybody else is having this problem. Why don’t I fix this problem for people?”
It was a problem with deliverability at that time. Messaging was nice. All of that stuff was tied down for us because we understood what we were doing really well, but deliverability being a problem is what people cannot see. A lot of people out there get zero replies and they think that cold email doesn’t work when it could be the deliverability in the first place.

Deliverability, I think most people would understand. For those of you who don’t, it’s basically your email getting through to the target.
Email landing in the inbox. How many of us go to spam and reply from spam?
I’m having this issue where I’m expecting a proposal to come in that was supposed to be in yesterday, but it hasn’t come in. I haven’t checked my spam folder yet, but I was thinking, “Where the heck is my proposal?” Before I send a message back going, “What the heck? You never sent your proposal,” I should check my spam folder because it might have ended up there because of a deliverability issue.
You’d be surprised, people do not understand they have deliverability problems because there’s no real way to check. If I knew I had a deliverability problem, you could do something to solve it. It’s one of those things that is up in the air and it’s a black box to 90% of the companies out there, there’s nothing they can do.
If I don’t know I have a deliverability problem and I’ve hired a company or whatever, I’m doing this on my own, I’m trying to figure this out. I’m assuming part of the deliverability issue can be, my emails are triggering spam folders because of the content that I’m putting in there, but it also could be maybe I’m with a company that’s using IP addresses that have been listed as no can deliver.
There are 15 to 16 different strategies in deliverability alone that you need to fix and you need to make sure that you’re doing it correctly to give you the best odds of landing in the inbox.
What would be 1 or 2 of those 15?
The biggest one is domain rotation. What that means is A) You should never do outbound with your main domain. What that means is our main domain is DeliverabilityNinja.com. I will never send a cold email from Namit@DeliverabilityNinja.com. Always use additional domains like GetDeliverabilityNinja.com or TryDeliverabilityNinja.com. That’s the first phase of domain rotation. The second part of domain rotation is from each domain, I send less than 60 or 70 emails a day. I’m sending really low volume across each domain. That’s how I send more emails.
Imagine people listening to this go, “I’m a manufacturing company. Here’s my company name. Why wouldn’t I want to send them from my company name?”
The reason for that is this is just for cold emails. Once they reply to you, you should send it from your main domain. The reason you should not send cold emails from your primary domain or main domain is because at this stage, or in 2024, it’s easier to change offices than it is to change domains. If you send cold emails, I promise you, your domain will get burned or permanently start going to spam sooner rather than later.
The governing whatever out there in cyber email land, who governs this deliverability will say, “There’s a lot of emails coming out from this domain. We are going to stop this deliverability because we think it’s being spammed out or whatever it might be.” Is that the reason?
That’s the reason that when you send cold emails, people mark you as spam. That’s the harsh reality. There’s nothing you can do. They’re not expecting your email. You sent a cold sales email and you are also getting unusually low reply rates. What I mean by that is if today I email you, you’re going to reply to me. If I email 10 people who know me, if not all 10, 9 will reply to me. When I send cold emails from those 10, I only expect 2 to 3 to reply. This problem magnifies at scale. Imagine 1,000 emails. Now my reply rates are unusually low and my spam rates are unusually high because people I know will not mark me as spam. That domain’s reputation has gone down.
This is fascinating to me because I don’t think a lot of business owners or CEOs read this, but they think about their reputation rate as a domain, as it has a reputation rate like our company has a reputation rate and a brand. I’m hearing the domain also has the same thing. Is that accurate?
The closest thing that I can think of to thinking about it is like, that your domain has a credit score like you have TransUnion, Equifax and all these companies that rate your credit score. You have Google and Outlook rating your domain score.
If my credit score drops too low, I get penalized like I would get higher interest rates, but in this case, I get low deliverability or no deliverability going on.
It’s a problem and cold emails go to spam. What happens if your customer emails start going to spam?
You ask questions like I’m asking, “Where’s my proposal?” It could be in my spam folder. I never even thought of that until this conversation. I only want to send up to 60 or 70 emails a day for the same reason that if people are marking it spam, then that one email domain that I’m sending gets hit and the others don’t. What’s the reason for the 60 or 70 emails a day?
The idea here is you fly under the radar of Google and Outlook. What I mean by that is like when you’re sending really little volume, you are less likely to get flagged. In order to increase your volume, expand the number of domains you have.
It’s like when you’re a teenager, you don’t want to flag your parents for some of the stuff you’re doing. If you did too much of it, they’d catch it. If you didn’t, they wouldn’t. As a father, I can tell you that happens for sure. There are some of the stuff I don’t even bring up. I’m like, “They’re safe, that’s fine. I know they’re doing this.”
It’s a cat-and-mouse game. Google and Outlook make it stricter. We find a different way to do it. They know we are doing it. They’re just looking the other way because we are not actually spamming people. A lot of cold emails are thought of as spam when on the other hand, we are sending emails to someone we can genuinely help. For those reasons, I believe Google and Outlook look the other way. When you’re doing all these techniques it’s pretty easy for them to catch us if they want.
How effective are spam checker programs at helping this? For example, when I write an email today and I’m going to send it out to a bunch of people, even though they know me, I’ve run it through what a spam checker, like SpamAssassin or whatever, are those even valid or is this a fictitious thought that I should be doing this, but I am wasting my time?
That’s 1 of the 15 strategies out there. SpamAssassin I believe is like a blacklist checker that checks your domain blacklist, but a lot of times you start going to spam before you come on SpamAssassin. That’s one of the things that you need to be careful about.
For those of you who don’t know what I’m speaking about, which you may or may not, there are programs out there that check your email that says, “This is a flagged word and you shouldn’t use this word because it is rated higher for you to be considered spam.” You remove those words and you get into a safe zone, where your email is going to get through. For example, if we’re doing a live event, I’ll run an email through a spam checker because I want to make sure the email gets through to everybody, even though we’re sending it out from our own domain.
We’re not sending out thousands of emails, you know, at a time. I’m staggering them 30 or 40 a day for the reason you said, but what I’m hearing is there are other strategies that if I’m not deploying those strategies, they’re going to supersede what I’m even doing with the spam checker because it goes into spam before it even gets to that place where I’m never going to know.
No one knows where your email landed except the person who received it.
There’s no way to monitor that?
There are indicators that you can use which make it obvious whether you’re landing in inbox or spam but on an individual level, if you look at it from a macro lens, there’s no way to tell.
Why Do Cold Emails
That’s frustrating to hear, but it’s fascinating. Let’s talk about why people want to do cold emails and why they would not want to do cold emails. I’ll take it from a business owner’s point of view. I get instead of my team just making cold calls only, or cold outreach only in other ways because we do multiple methodologies which I always recommend people do, but in the case of cold email, it’s essentially if I had 10 domains like you were talking about, and I was sending no more than 60 emails a day from those 10 domains, I have 600 messages going out basically. I’m reaching out 600 times. We want the deliverability because we want the connection rate to be as high as possible.
That means that 600 people if it all gets through and they all read it, have seen my message, and a percentage of them are going to respond. Some of them will be like, “No.” Some of them will be like, “This is interesting.” Some of them will be like, “Go away.” We’re playing a percentage game. I’m assuming that if we work together and we could target my ideal client profile, my ideal persona of the buyers, then all of those numbers would get higher and I’d get a better response rate and less noes and more like, “This is cool. Let’s have a conversation.”
What are the reasons why I would want to do that? From a business owner’s perspective, I’m thinking, “I got more feet on the streets. I’m out in the public square more. I get extended reach where I couldn’t get before and I should be able to gain at least marketing qualified to sales-ready type leads if I do this the right way, therefore converting business and getting a profit on my efforts. Is there any other reason that a business owner would want to or should do outreach on cold email?
The end goal is to get more revenue if that’s your goal. When you start a company, even when you are established, it’s one of the most efficient channels to generate meetings to generate revenue. That’s definitely one of the reasons. Just because if you think about it, everyone’s using email. 95%, if not, 100% of business owners read their email, because that’s how businesses operate. Everyone’s opening it. You’re getting the most eyes. If you want to send 600 touches in a day, think about any other channel. You cannot make 600 calls a day. In LinkedIn, you cannot do that and you’re paying money. It’s one of the most efficient channels you can use to generate revenue, get eyes – maybe you’re running a webinar, whatever you’re doing.
When you start a company, or even when you are established, cold emailing is one of the most efficient channels to generate meetings to generate value. Share on XIt’s a very strong form of leverage for the output. We could also make other methods work, like if I did an ad or something like that, or I wrote a piece on something and 1,000 people read it or whatever. What I’m hearing is this is one of the mixes. I remember Jake Conrad Levison used to call these Guerilla Marketing Weapons. I never liked the word weapon, but the point being is it’s a strategy and tactic of leverage to get out more in a mass market with having technology workforce. Are there companies that shouldn’t consider this?
If you think about every company, there are two kinds of offers of what you’re selling. One of them is demand capture. If you think about web design and stuff like that where there’s only a lot of demand that you’re capturing, that’s one end of the spectrum. The other end is demand generation where they might not know they have that problem and you’re fixing it. You’re generating demand. The demand generation side tends to work a lot better with cold email. That’s one.
The second is when there’s some clear exchange in value you’re providing. Consulting offers are extremely tough to sell via cold email because there’s huge trust involved unless you productize them. Web design offers are really tough to sell via cold email, unless you’re productizing something or you’re sending a lot of volume because then it becomes a spray-and-pray game. Those companies probably need to look at other stuff.
It’s like my company. We do consulting, coaching, and things like that. Cold email is not as effective.
For you guys, cold email is not as effective unless you come up with an offer like, “I noticed that you guys have four SDRs on the team. I can increase your close rate by 10% or you don’t pay.” You’ve been productive and had like an end result to your consulting, that will make it effective. If you reach out saying like, “I’m a sales consultant,” it’s really hard.
This is fascinating to me because I’ve talked to other companies who don’t have sixteen strategies or so, who have said, “No. It works for everything.” I’ve always had this thought in my head, “No, it can’t.” If we’re selling something that is a lower-end purchase, for example, like a smaller end purchase, I would imagine the cost to send the emails and to do the campaign, it would be hard to get a return on investment on something that isn’t priced with the right profitability in it. I imagine there are other metrics in this. Is this an accurate statement?
One hundred percent. Cold email is low trust. Ideally, it works best if you have a booker call funnel, booking a call that has costs. Mostly we recommend people to have at least $2,000 to $2,500 an average contract value. This could be like the year, provided you have low churn. That’s when you start getting those high numbers and efficient numbers. Lower average contract values, like less than $2,000 or $2,500, you are looking at cold email as a growth channel where you’re getting more leads, you’re funneling them, you’re probably getting referrals from those leads and stuff, but it’s not sustainable where it’s not getting you that 4X or 5X ROI in the long term.
The company is called DeliverabilityNinja.com. The reason I wanted you to be on the show, and I was excited to have you on here is because I know people are spending tremendous amounts of money on stuff that’s not going to work. What I heard you say was you’ve got to have at least somewhere around a $2,000 or $2,500 type offer or more. For a manufacturing company, this is easy. They sell for $150,000, or whatever. We can use this for a growth channel.
If we have something that we can break even on the front end then we have a mid or backend to the actual sales process, we can look at this as a lead-gathering process to then nurture and sort through the process to get to the backend. Folks, if you’re in 1 of those 2 categories, this is a play for you. If you’re not, then it’s not a play for you. You should not be going down that path enthusiastically thinking that it’s going to give you the ROI you’re looking for.
The third one I thought of is it only works for B2B companies. There’s nothing like D2C cold emails. Being super strict doesn’t work. If I’m selling, insurance, e-commerce, any of that stuff, any D2C products, home loans, it’s not going to work.
What if I had a cosmetic company?
If you’re selling to individuals, you’re better off doing Amazon Ads and Google Ads over there. If you’re selling to other cosmetic brands retail stores, that could be like a B2B version of it where it would work if your average contract value is greater than $2,000.
Frustrations With Irrelevant Cold Emails
That is valuable information. Thank you for sharing that. I have a question. It’s a little off-topic, but I get these emails all the time, which are not targeted or they’re targeted to something, but not me or our company. I brought manufacturing up because one time I got an email that said, “We can help you with your manufacturing company.” I don’t have a manufacturing company. I get these emails that come through, and they go, “Doug C.” That’s my middle initial. I go by Doug C. Brown because Doug Brown is a famous hockey player and people confuse me with him. I can’t skate to save my life, never mind playing hockey.
I get these emails many times. I haven’t measured it, but 80% or 90% of the emails that are coming through are not even relevant, and that’s frustrating to somebody when we’re looking through and we’re like, “Who’s this person? What’s this? What’s that?” Sometimes I look at subject lines, I go, “Delete,” because I’m protecting my time and I’m sure other business owners are doing the same. What’s maybe one thing we could talk about here of how not to frustrate the end recipient of this particular message we’re sending through?
There is so much stuff you need to look at and many things you need to think about. The main thing is like A) Who you’re reaching out to here. If Doug is not doing any form of manufacturing, you should not be reaching out to Doug. Because apart from the fact that you’re also frustrating people, what are you going to sell Doug if he even books a call with you? It’s a time waste for both of you. People think they want a full calendar until they get a full calendar. Having targeted emails is probably like the biggest thing I would say people should do before to not mislead people, to get more leads, reach out to the right people.
Having targeted emails is critical to reach out to the right people. Share on XHow targeted should emails be? Do we want to know everything that’s happening in a particular industry and speak to the pains of the opportunities of that industry or we are like, and I’m making this up, “We sell B2B laser printers. We’re remanufactured laser printer cartridges. Our average order is $3,000. We fit into that threshold.” How targeted do I need to be?
The first thing here, and if I understand your question correctly, is you need to understand what qualifies or disqualifies someone. For example, in my case, we only sell to B2B companies. Any B2C company is disqualified. Let’s say I have this list of 20,000 companies, I can either find out if they’re B2B or B2C, or I only find B2B companies. That’s one thing. The second thing that qualifies us is whether their average contract value is greater than $2,000.
How we do that for us is we use AI to go to their website. If they have a pricing page, we’ll scan that pricing page, or if they have a booker demo page, they qualify. Now I’ve qualified and removed 70% or 80% of non-qualified companies or the people I should not be reaching out to because I can never sell anything to them. That’s how you qualify. That’s two steps, then it’s like, “How targeted do you want to be after you’ve qualified? The main thing that changes what we pitch is depending on the number of sales reps a company has.
If the company has 1 or 2 sales reps, they’re hiring us to come in and become one of their outsourced sales reps. If they have multiple sales reps, they want us to teach all these deliverability and targeting and stuff to the current sales reps. The email we send out drastically changes. Our third segment here is to find out how many sales reps they have. That’s targeting how you think about targeting. First, you qualify, then you think about the metric that matters, then you target. You can also go deeper in this, where the fourth thing that I would do is look at who I’m reaching out to. The way I would frame my email to a CEO would be really different to the way I would frame my email to a sales leader. They care about very different things on the micro.

They’re going to have two different considerations of what they’re interested in. One being more of the global health of the company, the other being specifically more sales-oriented in the division or divisions that one is running. We’re looking at what could be not the business ROI, but the personal ROI of the individual that we’re going out related to what the business ROI would be.
They care about different things on a day-to-day basis. They have different problems they’re trying to solve. A sales leader definitely cares about his monthly quarterly quotas. A sales leader definitely cares about making sure his direct reports have the right tools. The CEO is more interested in the revenue in the long term, they’re more concerned about the health of the sales team, they’re more concerned about the overall aspects, which are wider in a longer time horizon.
Connecting With Namit
I could talk to you all day long about this. How do people get a hold of you and of the company? I’m sure there are people on this going, “You guys have got me. I’m interested.” Not that we’re positioning this for sale, but the reality is, if you’re not doing cold email and you can, you in most cases should because it is a high form of leverage and when you look at the actual acquisition, the customer acquisition cost of what it costs in the front end, it’s really not that much really when it comes down to it. It’s a high form of leverage and it’s a leveraged activity financially as well when it’s done correctly. How do people contact you?
If you have one-off questions, or want to have a quick chat, you can go to my LinkedIn, send me a message, my messages are open there, and I reply to all of them. If you want to learn more about cold email, have a conversation about working together and want a quick solution like, “I’m facing these problems,” you can go to the website and schedule a call there.
I’m going to include this every time now going forward. You are in the Eastern Time Zone. The reason that’s important is that if you’re sending an email at 2:00 in the morning – and I’ve had this happen to me – and you want to get a hold of somebody, when I open my email box, I’ve got 37 messages in there, 18 of them are junk and I’m going through there, but if you want to get recognized, send it closer to the time that I get into the office.
The trick here is to send it at 6:00 AM or 7:00 AM knowing that most likely someone’s going to start work from 8:00 AM to 10:00 AM. If I send it at 6:00, 7:00 or 8:00, that might be the first thing they look at when they start that day.
The first thing that I do with my company is in the morning, even when I’m having coffee or whatever, I’ll start browsing through my emails. Always the first five or so get my first priority. I’ve gone through them and then when I get to the office, I go through the rest of them. That’s why I wanted to give the East Coast time, because if you’re going to do email, let’s do it right folks. Because if you do it incorrectly, it’s another marketing spend that doesn’t work. If you do it correctly, then it’s an ROI that you’ll be happier getting.
That reminded me of something really funny. One of my sales funnels is I’ll go to my spam at the end of the week and whoever landed in my spam cold email, I reach out to like, their founder saying, “Your sales team sent me an email that landed in my spam. Can I fix this for you?”
How many of you could use that idea maybe in a different context or same context? If somebody’s reaching out to you for a product or service and that you can help them with your product and service, why wouldn’t you? I’ve done this too, where I’ve become an outsourced chief sales officer of a company. What do we look for or a recruitment ad? Emails that are coming through that I’m trying to get this person, this company has an ad open for a sales manager or a sales vice president or president of sales because then we can then cross over and talk to them about their services.
Pay attention to the emails that come through that. In your case, “You’re not getting deliverability. Let me fix that for you because if it’s landing in my spam box, it’s probably landing in 97% of all other people’s spam boxes too.” Namit, thank you so much for being here. I’m grateful you’re here. I’m sure there’s a few people right now who are smiling ear to ear, and a few people who have probably have their hand down in their head and are like, “I’ve got to fix this issue.” If so, folks, reach out to Namit directly as he specified. Thanks for being here. I appreciate it.
I had a great conversation. This was a lot of fun. I’m happy to be here.
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Takeaways
1) Before you do anything in marketing, whether it’s cold email or any type of outreach the question is not just, “What’s the target industry?” but who’s the target, what we call the apex decision maker. That person who can say, “We’re buying this, get it done. it’s going to be done no matter what.” There’s always an apex decision-maker in the process. Now, there might be co-decision makers, but there’s always somebody who has a higher influence level. Who are you reaching out to and why? What are they interested in? What are they not interested in? In other words, are they qualified or are you disqualifying them? In other words, get to the place where you’re only sending messages to the highest possible value targets that will get a positive response for what you are looking to do.
I see too many companies out there blind cold calling, like, “Let’s call these people,” but they don’t even know what they’re cold calling except for a message. What do we get? We get that cold call that’s like, “I am X person with A, B, C company. How are you doing today?” It’s like, “This is a cold call.” It’s okay to have a cold call, but you don’t want to be positioned like that. “How are you doing today?” makes the average person want to hang the phone up.
It’s like, “No, this is going to be an interruption of a discussion in my day I don’t want to have.” What is qualified and unqualified? What are the criteria that you are removing the disqualified people right out of the gate when you’re doing, as he said, cold email. In general, any prospecting marketing type campaign, what is the disqualification of disqualification components? That matters. The metrics matter. Remember this.
You want to measure metrics. Before you even send your messages, you’ve got to get them in the qualified or disqualified state and take out the disqualified. Who are you reaching out to? Why? What do they want? What do they truly want? Is your message absolutely resonating with that? If you follow that, you’ll fare far better. I didn’t know all these things about deliverability. I don’t know if you did or did not, but imagine sending a ton of messages, never knowing they got through, and you’re getting a low response and you’re saying, “I’m getting a low response. I only got 10% of the people to actually respond to my message,” which by the way, might be great. That could even be 100% of the people responding to your message.
You’re thinking, “My message is no good. I got a 3% response rate.” You’re thinking maybe my messaging is not good. Maybe it’s your deliverability is not getting in. In other words, they’re not even seeing the message. Therefore, your messaging’s fine, but your deliverability is terrible, therefore you think that your messaging’s off. You have that happen where you’re trying to change your message and you’re like, “Maybe this message will work. I’ll AB test this headline,” but it’s not really working. Maybe it’s the deliverability of the process, not the message.
One thing to keep in mind, if your message is you’re making a reach out, what we teach is connection. Are they connecting with that? Are they seeing the message? If they’re not, you have no connection. You can’t build rapport off of something that’s not connected. It’s almost impossible. In fact, in most cases, it’s truly impossible. You want to be able to connect. Once you connect, you want a response rate that’s favorable. The more favorable the response rate is, you can say, “My messaging is actually working.”
If you’re getting back, “Take me off your list.” “I’m ABC Company. Click.” You’re doing that type of thing or you’re doing some type of networking and you’re out there networking, the question is, are you talking to the right people or your message? Is your message actually connecting and getting a favorable reply? If that’s not the case, there’s some variables that change within that. On cold email, Namit might be your guy. You can reach out to him. If you’re looking to solve this whole problem and make sure it is company wide or depending on what size company you are, whether you’re a single-person army or you have hundreds of salespeople and you want to solve that challenge alone, where are your people for that across all your methods?
We help you dial in who is your ideal target, apex decision maker, buyers, influencers, and how do you message those folks and interact with them all the way from A to Z to close more sales. Reach out to us and we’ll have that conversation. We’re running our university, which is opening up probably in October 2024. If you’re interested in that or you want to solve that challenge, we talked about the university being, “We’re teaching you how to literally, mathematically, predictably double your sales process, and not the process itself, but the numbers,” you might want to double the process itself.
We can talk about that on scaling up, or you want to learn that and help other people and other companies do that. Reach out to us at YouMatter@CEOSalesStrategies.com. Go out and sell something today. Literally, go help somebody. They have problems and opportunities and they’re looking for a better future. You have the solution. Find them, match up with them, help them cross the bridge. They’ll invest in you, you invest in them. It’s a win-win process. Until next time, to your success.
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