It’s no secret that the longest-running brands have a loyal client base, and when you have a new company, selling without a brand can be daunting. But it doesn’t have to be. In this episode, Doug C. Brown speaks with Drew Goulart, the founder of Zenlytic. Doug and Drew discuss buying decisions and what salespeople need to know about them, why you need to make your target buyer extremely clear from the start, the importance of changing strategies as you scale, and much more.
