How to Build a Personal Brand on LinkedIn That Drives B2B Sales [Episode 199]

Most B2B professionals underuse LinkedIn—not realizing it’s one of the most effective platforms for building trust, creating visibility, and driving inbound leads. In this episode, learn how personal branding, executive visibility, and creative outreach strategies turn cold prospects into conversations. Discover how to generate ROI from conferences without attending, how to use content to capture qualified leads, and why use cases outperform traditional case studies. Whether you’re a founder or scaling a sales team, these strategies will help you increase lead volume, speed up deal cycles, and close high-value B2B clients through smarter positioning and platform use.

How To Leverage Content With Pat Helmers – [Episode 84]

In today’s constantly evolving digital world, content matters more than ever. But the trick to making your content work is to create the right content for you, your business, and your brand. In today’s episode, Doug C. Brown speaks with Pat Helmers, the founder and CEO of Habanero Media, about how to leverage your content. They also discuss how to stand out from the crowd in a sea of digital creation, relationship-building online and offline, and much more.