Driving Sales Growth Through Personal Development With Arash Vossoughi [Episode 161]

Driving Sales Growth Through Personal Development With Arash Vossoughi

Introduction To Sales Growth And Personal Development

I’ve got an amazing topic and a great guide to talk about that topic with. We’re going to talk about how sales growth cannot be separated and why it must not be separated from your personal development. Normally, I talk a lot in the beginning about what the episode is about, but I think the episode is so amazing that it’s going to speak for itself. Mr. Arash Vossoughi, he owns a company called VossCoachingCo.com. He built a multi-eight-figure business pretty quickly.

He went to eight figures in his first year from zero. I think you’re really going to enjoy this episode. Those of you who are looking to increase double your sales type growth, you’re looking to up your game. You’re looking to get clear on your buyer. You’re looking to get your sales team in order. You’re looking to move yourself and you’re here at a certain commission structure now, but if you want to double that over the next twelve months. Reach out to us at YouMatter@CEOSalesStrategies.com and let us know and we’ll have a conversation and we’ll see what we can do. Without further ado, let’s go speak to Arash right now.

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Arash, welcome to the show, and thanks so much for being here.

It’s great to be here with you, Doug.

I’m really excited about what we’re going to talk about. We’re going to talk about how sales growth and personal development cannot be separated because it’s a big thing that I believe in. I’m very excited about talking about it. Why don’t you give everybody your background and where you are? Let’s set the frame for this conversation.

Sales growth and personal development cannot be separated. Share on X

I’ve been in the personal development industry for 17 years. I was blessed. I think I had the greatest mentor in Bob Proctor. He really taught me so much about selling. He was very passionate about selling, but there is no selling without personal mastery. Like everybody, success can come in different recipes, but the one comment is your foundation. It’s always about the person. I’ve worked with people in over a hundred countries over the last 17 years.

Literally millions of people that we’ve touched. Once you take care of the self, everything else takes care of itself. I always have really been passionate about selling because you cannot help somebody until you sell them. The commission sales professional is the highest-paid professional in the world. What we have to understand is how we can take advantage of that and help more people. We have to understand that our personal growth is a currency worth investing in. That’s where it all starts.

Mastering Personal Growth For Sales Success

When we continue to grow ourselves and really dedicate to our own processes, not just the sales process, which is important to master your presentation, but really to master yourself every day. Every day, every single person, I don’t care if it’s an elite performer or an average performer; the one commonality is they have to conquer themselves. Once you conquer yourself and you’ve done with all your experience, then you’re off to the races.

I wrote so many notes here, I want to unpack a few. Firstly, I want people to know that you’re not just a personal development guy who’s a coach who’s coming on here. You built a multi-eight-figure business doing what you’re doing. That comes with its trials and tribulations, no matter what industry we build it in, which is because I’ve been a multi-eight figure and more in the personal development and the training business.

They have very similar challenges to the telecommunications business or the fold storage business or whatever it might be. The challenge really comes down to what I found. I want your feedback on this because you said that without personal mastery, the foundation is a challenge for people. I have always found across all industries that worked in hundreds of industries, Arash. I’ve never found a business problem that’s not a people problem. That goes back to what I think you’re saying about the foundation. No matter what industry we’re in because readers are from all different industries, they go, “I don’t know if that applies to me.” The reality is I believe it does. Back to you, sir.

It applies to every industry because your business is a direct reflection of you. As you grow, so will your business. When we commit to constantly evolving, our business is going to evolve. Somebody may be listening to this and say, “I’m an independent contractor.” That’s still your business. Even if you’re in a job and you’re a sales professional, you’re the CEO of you. You’re going to have challenges if you’re winning big. When I went from starting my business to creating an eight-figure one, it’s not that you don’t have challenges.

The Comfort Zone And Sales Plateau

It’s that you relish the challenges. That goes back to your foundation because every successful entrepreneur, every successful sales professional, really, if they’re working out the right way, they should have challenges every day in terms of solutions they can provide and getting out of their comfort zone. The comfort zone is such a polarized topic. You hear it all the time – “get out of your comfort zone”. But most people don’t define what that means. It’s really making the move before you’re ready.

When you make the move before you’re ready, that’s when you’re going to get the greatest rewards, Doug. There’s a term that I use because I do a lot of sales training and I work with a lot of corporations to improve their sales. One of the terms that I always say to them is, “Are you willing to fail at your future self or succeed at your present self?” Now, it’s an interesting question because most people would rather succeed at their current self. I use an example and I do this for people because I think people charge too little for their services.

True growth happens when you make the move before you're ready. Share on X

Let’s just make the numbers easy. Let’s say five to ten thousand. I said, “What if I told you that you made two sales at a higher price where you would have made eight sales at the lower price, but you would have transformed your whole identity by those two sales?” You would have gotten comfortable in that new identity, and you would have broken through your sales plateau into a completely different stratosphere.

I want to back that up. There’s so much you’re saying here. I love the fail at your future self or succeed at your current self. If we’re not able to take that risk on ourselves, we don’t grow, or we grow very slowly. I remember I lived in Texas and I went outside and daily, it seemed like the grass was growing. It was like, it just grew so fast. Where I live here in New England, it just putts along because of the weather difference. I don’t know. Maybe the grass in Texas has better growth or not. What I heard you say was, are you going to stay in your comfort zone?

If you don’t, you then change your identity because you learn new things and you can gain new confidence out of that process. That happened to me a long time ago. I was coaching at that time, still coaching today, but I was coaching and someone challenged me to sell high-end. Back then, this was $35,000 a month for high-end. It was a six-month minimum. I was talking to a business owner one time, and I said, “I’m going to just see if this is for them. I think it is.” I had the conversation and I had it and he said, “What do you think this is going to cost?”

I said, “It’s $35,000 a month for six months and we’d like you to prepay.” He said, “Okay.” I went, “What?” In my head, I was like, “What?” Here I am, selling five to $10,000 a month type of coaching, and all of a sudden, I went from that to $35,000 a month. To your point, all of a sudden, my inner self started shifting and realizing, “If I did this once, let’s see if it’s a fluke. Let’s see if I can do it again.” I did it seven times in that year. It was like, “Wait a minute, well over a million dollars at this point in the numbers. We’re talking almost $200,000 a sale.”

Transforming Your Identity For Sales Growth

My brain started wrapping around, going, “Wait a minute, I’m in the wrong place.” This is what I’m hearing you say. If we’re willing to put ourselves out there and we fail, let’s say the person said, “No, I won’t do it for $35,000, but you know what? I was thinking more like $25,000.” We still grow numerically and we still expand our minds to the point where we go, “I’ve been playing at a smaller place.” Here’s the thing I want people to understand, especially about what you said that I think was so important Arash. It wasn’t any more difficult to close that $35,000 a month than it used to be to close a $500-a-month coaching package when I started.

It’s the same process. If we quantify it number-wise, obviously, you see the growth that you were talking about, but what you did to your identity and your belief system changed the game for you. Once you did it once, you made conscious contact with it. You knew you could do it again. I would have been just like you. My mindset would have been, let me see, let me do it one more time because now I’m making it a habit. That’s what you did. You did it seven times.

 

Now, I’m sure since then, you’ve got it multiplied by hundreds and maybe even thousands of times in your career. The interesting thing is we only go as far as our thinking grows. You’ll see two people in the same vocation, and I’m sure you’ve experienced this, Doug. You’ve seen two people selling the same product and service. One person is really crushing it while the other person’s really struggling. One person is doing it a certain way with a certain belief system, with a certain attitude, and one person is not.

I always tell, I always talk about this. I said the challenge is we have to stop protecting ourselves from who we want to be. A lot of people are protecting themselves. They’re not letting go and we want to become masters of letting go. When we do that, we open the space for our ideal clients to come in, like what you had.

You literally go onto a different frequency, and all you’re going to start attracting are the people who are willing to invest at your price point and do what your price point demands, like do the work because you could consult somebody. If they don’t do the work, they’re not going to get the results, but you attract a completely different clientele because of your mindset, you jump frequencies, and we always attract what we’re in harmony with.

We’re speaking with Mr. Arash Vossoughi. The company is VossCoachingCo.com. Check out the website. I want to go back to that point. You’re throwing out all these nuggets. I didn’t want to interrupt you and go, “Arash”. The thing is, as you said, people are often protecting themselves from who they want to be. I see that all the time. A couple of things I want people to understand, you’re not just a coach. You built an eight-figure business in your first year.

That takes not only inner guidance but also skillsets to grow a company. You’ve since grown to multiple eight figures in that entity. Also, I want to let people know, not just coaching. You cannot just do this in coaching. I remember there was a time when I worked for a telecommunications provider, and my quota was to hit a quota of $9,000 in recurring revenue per month. That’s what I had to sell. In my first month, I was fortunate enough I sold $18,600 and I said, “Maybe I can double that and maybe I can triple that.”

My brain started wrapping around that. I started figuring out ways to accomplish that. I’m not trying to be braggadocious or arrogant. I just want people to understand it’s not about just the training industry. It can be about any industry because, in that first year, I was out selling my whole team of nine combined every month.

I sold a $3 million account, which they wanted to take away from me at the hierarchy, at the upper levels of the company, because now I’m into wholesale accounts. I was only a major account executive. The point is I got to keep the sale. That sale led me to the training industry in reality. What I want you to please talk about is, if you will, why the heck do people protect themselves from becoming who they want to be when they know they want to be that person.

It’s a great question, and it’s important to understand that they do it because of their life philosophy. They’re playing their life not to lose instead of playing it to win. I always talk about there are two types of individuals. You’re either a watcher or a player in the game of life. The watcher is always planning to plan. “I’ll do this when this happens.” “When I’m ready, I’ll do this.” The “I’m ready”, I think, is the biggest fallacy and the biggest BS excuse people give themselves when we’re ready when the opportunity comes.

What they’re saying is I’m not mentally tough to go out and be willing to fail. We want to start playing the game of life on offense, not defense. When we’re protecting ourselves, think about this. What is the worst that can happen if we don’t protect ourselves? We fail, we have a setback, we’ve all failed and had setbacks before. That’s the worst that can happen. What’s the best that can happen? We have an experience like you had. You said, “I’m just going to go for it. I’m going to let it rip and I’m going to go and offer this and see what happens.”

You go from selling an account to $35,000 a month. That’s the difference. One thing I learned a long time ago is to create and be great at selling. It doesn’t matter what industry. I use the example, I could sell a notebook just as much as I could sell my profession and my business. I can sell it the same way. Selling is a mindset and a transfer of energy.

The first person we have to sell, and this is why our belief system is so important, is ourself. The first person every day, if you haven’t sold yourself on your idea, product, or service and on your daily goal of what you’re going to accomplish, then you’re only going to create by the law of averages and you’re going to be very mediocre. The marketplace always rewards excellence and discipline. Doug, I think you would probably agree with this in all the years you’ve been doing this.

The marketplace rewards excellence and discipline. Share on X

There are a lot of people who can be really good at selling, but they don’t know why they’re good. They’re never going to be great leaders where they could duplicate themselves. We want to know what we’re doing and why we’re doing it, which is creating the results, because then we could stretch it and go 1% bigger. We can stretch it a little more. Now, we’re using compounding interest in our favor.

I like the fact that you’re saying 1% more. We’re not talking about, let’s get 50% better in a week. We’re talking about incremental progress that will give us compounding interest. We’re all familiar with compounding interest, most of us anyway. Put some money in the bank or this is what 401ks are all about. Over time, you compound the interest and you get hopefully an 8% to 12% return over your life of the 401(k), so to speak, or more.

They’re all business statements of double a penny a day. You start with a penny and then at the end of the month, you’re up tens of millions of dollars, collect, I think it’s like $9 million, whatever the number is. A lot of people don’t know if they double 1% a day, and we do it numerically, that in 70 days, you’re 2X. At the end of the year, we’re 37X. That’s just 1% a day. Sometimes, it gets a little more tedious when you start doing really big numbers and try to double that. Imagine if we just doubled 0.1% a day.

We’d still be four times better off than we were when we got to the end of the next year. I want to ask this question because part of what drove me to sell at a higher level was I had two little girls that I wanted to have way more in life than I ever had growing up. It was my motivator, if you will. Do you think people are not doing what they know? They’re selling themselves out of it, so to speak, because the first sales are self, because they don’t really have a motivator for themselves, whether it be themselves or someone else.

I think definitely. I think my motivator is similar to yours. Mine is my wife and two kids. It always has been. I think everything you want to connect to a why, when the why is big enough, the how always shows itself, but what else the why does when somebody has a big why, they have a big all-in commitment. I always say if you’re 90% in, you’re 100% out and it takes an irrevocable committed decision that you mix with discipline. Every time we’re aspiring for something greater, the old programming is going to try to bring us down.

Selling is a mindset and a transfer of energy. Sell to yourself first every day before you sell to others. Share on X

When you mix that commitment with discipline, you say, “No, this is what I’m going to do. This is why I’m going to do it.” The minute you want to go back, you won’t allow yourself to go back. The motivators are critical. I think we have to make selling a habit and earning money as a habit. What everybody’s earning, who’s listening to this, that is your habit. That’s not what you’re capable of earning. That’s what your condition is to earn. If you have a goal with a big why, you can change that very quickly.

The other thing I’ve realized about why we support what you’re saying is that we’re going to always have setbacks, and we should expect them as part of the growth journey. No one I know of, including myself, has ever entered into a successful marriage without some discourse somewhere down the line, or a business partnership or band. Some of the greatest bands have internal conflicts. Selling on a habit means I’ve got to get up every day and not even consciously think any longer. I want to get it on autopilot, where I’m just waking up every day. It’s part of my identity of who I am. Is that accurate?

That’s correct. That’s very accurate. If you’re not, your profession is selling. If you’re on a base salary, you get your salary, but that’s not what you’re working towards. We’re working towards excellence. Everybody has greatness inside of them. I cannot give somebody greatness. They have it. Now, they may not have brought it to the surface yet because their awareness has not accepted that idea. If you could sell one day, you could sell every day.

We want to make it our standard. Selling is a part of our standard – that this is just what I do. Our standard is always telling the world who we are by how we act. We all have an expectation. Most people have an unconscious expectation. “What if this doesn’t happen?” “What if this?” Our expectations are so important because they control our behaviors. We always will walk into that self-fulfilling prophecy of what we expect. Now, when we make our expectations, a conscious expectation, every day, “I’m going to make one or more sales today,” as an example.

Now, you may not make one or more sales for four months. You may go from, let’s say an individual was making three sales a week. They jumped it to four sales. Over time of building that and rewiring themselves with that expectation, that’s what their outside world is going to bring to them. I always work with salespeople about what is their weekly target. What is their daily target? We work on their monthly target. I’m more concerned about the daily and the weekly because if you take care of the days, the weeks take care of themselves, you take care of the weeks, the months, the quarters, and then the year, it becomes effortless.

 

That makes so much sense. It’s like, I get up every day, I brush my teeth, so to speak. Don’t even think about it. I’m in the habit of it. If I didn’t brush my teeth for two straight months, the dentist would be smiling when I walked through with a handout that said thank you for your donation. If we focus on the daily habits of what we’re doing and we put them on autopilot, then the rest of the week will take care of itself. The rest of the month will take care of itself.

The quarter will take care of itself because we’re doing what we need to do on a daily basis. Now, I want to go back to something here. Firstly, folks, we’re speaking with Mr. Arash Vossoughi and we are at VossCoachingCo.com. We’re talking about how sales growth and personal development cannot be separated. Now, Arash, I know you work with lots of companies. You must get CEOs or business owners going, “I used to sell, man, but I don’t sell anymore. I don’t need this. My sales team needs it, but I don’t need it.” Have you ever run into that?

I always run into it. It’s very common. I tell them what you’re accepting you’re bringing down to your team. You want to understand the sales process, the mindset of sales, and how you can set your sales team up to win. What’s interesting? I tell them this: “You have a vision, but the rest of the company doesn’t know your vision.” It’s very important for a sales professional to know the owner’s vision so they can take it on as their own.

A lot of owners take that for granted, is what I’ve discovered. Also, if you all ask a CEO, what are the dominant standards of your company? What is your code of ethics for your company? They know them, but their team doesn’t. Once I show them some of their gaps, then they pay a lot more attention. Selling to me is like art. Like you watch a great artist, if you watch a great golfer, you’ll watch their swing, it’s just effortless. If you watch a great sales professional, they’re never rattled.

Listening Is A $10 Million Skill

They’re never attached to it. The outcome’s already done in their mind and they’re just a great listener. I don’t think we can ever talk about selling without listening. I think listening is a $10 million skill. Most people are listening with their ears, but we listen with our emotions. A great sales pro is four steps ahead in their presentation of the next question. A great sales professional, through great listening, overcoming objections before they even come.

Listening is a $10 million skill. It’s not just about hearing—it's about connecting emotionally. Share on X

One of the things about objections is that I have found that those objections also stem from discomfort on the other side of something that’s usually been triggered by a frame they’ve had growing up in their life and they’re projecting this emotionally upon us as the seller. I see too many salespeople trying to crush it or overcome it versus understanding what I call the real it. The real issue that’s going on.

“I don’t have it in my budget right now.” That doesn’t mean that they couldn’t create the budget. It means something potentially different. “If I do this and we screw up, I lose my job and that puts me in jeopardy with the embarrassment within my organization, within my industry potentially, even my family.” I’ve found there’s always a business and a personal reason for objections most of the time. Is that the case for what you have found as well?

Yeah. First of all, I don’t think a presentation really starts until you get your first objection. I think objections are a part of the person you’re selling’s programming that they’re telling you, “I want you to make me want it more.” Now, they may not know they’re telling you that, but that’s what they’re telling you. In selling, our job is to find out what somebody wants, fill their need, and show them why you can come up with a solution to their need. Everyone has a program that stems from either a company belief, or a corporate belief, and it stems from decades for a lot of people.

You don’t want to fight that program though. A lot of salespeople are fighting the program and they’re over-talking. What you want to do is listen to it and then counteract it with a solution, let them know, and neutralize the buyer’s mind. We’ve got to get really good at neutralizing their mind because when we neutralize it, now you’re talking from your subconscious mind to their subconscious mind. Now the person who’s fighting that programming, they’re talking from their head to the buyer’s head.

I believe the only way you sell is heart-to-heart. You’ve got to make that connection. We’re all connected. I was thinking about the story you were telling me about the grass growing. If we look at nature as effortless, we get in the way with our analytical mind and we want to make success in selling effortless. Your job is to give the best presentation and leave them so much better off than you found them. If you consistently do that and keep practicing your craft, you’re going to start winning significantly.

The thing is, I think that most people, including CEOs, when they have too much rejection after rejection, like you go out, you leave it all out on the mat, so to speak, you do your best. I think a lot of people start thinking “there’s something wrong with me”. That’s what starts to get them because it’s not that something is wrong with them personally. In most cases, it might be there is a mismatch with the buyer, and they’re in the lead process, which is not effective enough.

There are all kinds of reasons, but I think people get on top of themselves and start smacking themselves on the head and saying, “Look at that.” All of this stuff from the past might potentially get dredged up. “Dad, Mom said I never had mounted to what I thought I was going to mount to.” Then, they start pulling all that from the past into the present. I think it’s present-day emotional suicide in that regard.

It’s extremely dangerous to do that. Number one, if you chip away at your identity, you’re going to take yourself back and you’re going to lose confidence. There are so many things that happen when somebody rejects. They may be rejecting your presentation. You didn’t get them emotionally involved. You didn’t give them enough reason to buy. They could not have been an ideal client. You may have given a great presentation.

There’s nothing else you could have done. I would walk away with my head held high. I think a great thing every sales professional has to do as soon as the presentation is over is ask themselves really good questions if they want to become excellent at selling. 1) What could I have done better? No matter how good you are, we can always get better. 2) What would I have done differently? Was there anything that I was afraid to really attack and address? 3) This is an important one. Was I coming from chasing the sale or was I focused on being present and making that person the most important person?

That’s a very important one. A lot of people are focusing on selling. They’re coming from a get, you the best practice that anybody can ever have is you’ve already sold them before you even start your meeting or your presentation. Now you could be present with them. Now you’re coming from a giving energy which is very attractive. A taking energy is very repelling. A lot of people could be excellent, but they could be worried about, “I need to make that commission. I need to make that.” They’re going to project that onto the customer, which I call a double-binding message.

If all else fails, why not ask the person who said no? That’s some of those questions. It never ceases to amaze me that salespeople or people who lose a deal, don’t ask “why” to the person who said no. They will often give candid feedback that allows us to get information that we didn’t know because they’re coming from their frame, and we’re getting it from their frame.

I want to stop you there because that is such a great point you just made. I was working with a client, Doug, and he was raising money. He’s a corporate client of mine, and he was raising money. He said, “I gave a crap presentation.” I said, “You know what I want you to do?” I said, “I want you to call the person back and apologize, and say that you’d really love another shot at it because you know you just didn’t give your best.” He ended up following my direction. He did it. The person became a client and referred him to five other people for his investment. The person said, “I really appreciate you coming back to me and telling me that.” Most people won’t do that. That’s a very important point that everybody should take on what you just said.

Thank you. I appreciate that. It’s really a form of leverage. People sometimes spend years trying to figure out what’s wrong in their sales process. It’s like, why not ask the people who are saying no? Why not ask the people who are saying yes, tally up the answers, and see the overlap? It’ll reveal some patterns. I would love to have you back on another episode if you’re up for it. I enjoyed our conversation so much. How do people know more about you, your company, and where to get more information?

I’d love to come back because I could talk about this all day. I’m so passionate about this and I’m passionate about helping people because I want everyone to enjoy the greatness that life has to offer by developing ourselves. A couple of ways people can follow us – we have our Seven Figure Standard Podcast, which is very strategy-based that anybody can follow. We have my book, The World Class Wealth Mindset that you can get on every major book outlet and on Instagram and YouTube.

If you just put my name in, you’ll find us. I think this is such an important show that you’re doing, Doug, because a lot of people, which we haven’t even had the chance to get into it on this show, but we want to make sure we have a healthy relationship to selling too. I think that is an important topic and an important relationship with money. If you’re asking for money and you don’t have a great relationship with money, you’re going to have a sabotaging effect.

I can speak to that because that’s what I used to have.

I did, too.

I don’t know how it manifested for you. For me, it manifested in I used to make up to about $200,000 a year, and then I would cool the jets and bring it right back down. I did that year after year. What I realized once my daughter was born is why I was doing this. I knew I was doing it. After soul searching, I realized I grew up in an environment where if you were a white-collar worker, you were put down heavily. Now, if you were a blue-collar worker making $10 million a year, you were cool with my family, but a white-collar worker?

No, you’re almost the devil. I noticed my oldest brother, who was like a corporate executive, high-end VP, and president level. They would talk terribly about him. He was nine years older than I was. I was hearing all this trash talk when I was young. Now, all of a sudden, I’m a white-collar worker doing the same thing. I had to make that decision. That growth moment is, “Who’s going to win, the people in my family or my daughter?” That was the motivating force. I was like, “Game over. She’s winning.”

That’s where I took my income up from $200,000 the next year to $350,000 the following year to I think I went to $408,000 the following year, then $500,000 the following year, and so on. My relationship with money was very unhealthy because of the association of how I was making the money. I thought I was losing the love of my family by doing so.

I can relate. It’s very common. Here’s the best part. You became aware of it. A lot of people are not even aware they’re doing it. It was when I lost my corporate job, the company sold, and the new company wanted to keep me. I said, “This isn’t how I want to live.” When I decided that I was really going to burn my bridges and either make it or not make it, I went all in. I learned something from a mentor a long time ago. The people who make great money are not good or bad, but they’ve decided to understand the rules of money and one of them is you have to have a healthy relationship with money. It has to be attractive like poverty is ruthless.

Healing Your Relationship With Money

Napoleon Hill says that. It’s ruthless. I always say if we were going on a date with money and money was my date and I went out and I said, “You’re the root of all evil. Only bad people have it.” I wouldn’t go out on a second date with money. A lot of people are trying to raise their sales goals without healing that relationship. We have to heal our money wounds. Like you did and like I did, so you can go do the real work, the impactful work that’s impacting millions of people and leaving everyone better off than we found them.

Well said. If you took nothing out of this podcast but that last paragraph, please write it down, put it on your wall, and stick it everywhere you can see it. If you’re having that challenge, which a lot of people do, then that is the way to break forth and step forward, at least through the curtain. Once you’re on the other side, you go, “Why did I stay on that other side so long?”

You can do amazing things. Money is a tool, as we all know. A lot of people think it’s oxygen and they’ve only got one tank and they try to conserve it forever. That’s where we don’t grow. I love the fact that we talked about growth cannot be separated from the personal development side of the business. I thank you so much for being here, Arash. Thanks for bringing the A game. I expected that and I appreciate you doing so.

Thanks so much, Doug. I look forward to our next time together.

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I don’t know where to start. I literally have two pages of notes. I don’t know about all of you, but the bottom line comes down to that you are your business and who you think you are and your identity of who you portray yourself to be because you think that is your identity. That is also your business. The reality is if you’re having some challenges moving yourself forward, some people have challenges getting out of bed in the morning. I’m not saying that is your challenge, but it could be that.

What I am saying is let’s say you’re stuck and you really either know or you don’t know why, but you’re stuck at a point where you’re growing and it’s getting out from underneath you a little bit and you’re not really sure how to handle it. You’re just showing up at a lot of meetings and talking to people, but you’re not closing like you want to. There’s some reason why, and I almost with certainty can tell you it comes back to you. I know that’s a tough message sometimes to hear, but it’s true. It’s for all of us, not just you, myself included.

There have been many times that I or people I knew who had vast amounts of quantities of funds to work with, where they’ve been in places in their life where it’s just a little bit funky and they’re not sure how to get out of that place. It all comes back to the business challenge, the sales challenge, and life’s challenge, which is usually the individual thought. Now, it could be that your thoughts are perfect and the other thoughts that you’re dealing with aren’t working in the same harmonious way. The reality is there’s always room for improvement.

I remember one gentleman that I had the pleasure of working with. He and his brother had a financial services business, and they were at each other. Why? One brother was doing things. The other one didn’t care for being too flirtatious with the clientele, so to speak. The brother that I was working with was like, “I’ve got to get out of this business. We’re netting $450,000 each. It’s not a huge business, but it’s profitable for us. My brother’s the problem.” What did we do? We worked on the framework of what really was the truth.

It turned out that during the conversation, everything worked out fine with the brother because of the inner shift that happened with the client, and he saw the brother differently after that. Lo and behold, almost two-thirds through, he started talking about “my wife is really the problem”. We talked through that and we worked through those things. It turned out that he and his wife had the best relationship ever. He and his brother had the best business year ever. They’re harmonious again.

He was like, “It’s so good that my brother shifted and my wife shifted.” The reality is it wasn’t them at all because I never even spoke with them. They may have shifted some, but it’s our perception and the meaning we give that perception that takes our actions because it comes from our decisions, which come from our thoughts. I thought Arash did a really good job in depicting that for all of us. I challenge all of you to sit down, go to a quiet place and sit down and ask yourself, “What do I really want? What do I really, really, really want? What am I committed to getting that?”

If you are and you’re still hesitating, then reach out and get some help. You can go to Arash’s site at VossCoachingCo.com. If you want help here, just send an email to YouMatter@CEOSalesStrategies.com because you do matter. The only reason most people aren’t getting what they want in their lives is the story that they’re selling themselves on. Chapter One of the book, You Are Your First Sale. If you love this episode, please give it a review and be forever grateful. I know it takes a few minutes. A lot of people look at reviews and they go, “This thing’s well reviewed and I’ll trust it.”

They give it a chance. I’ve had people say to me, “I’ve been listening to your podcast and it’s really helped me.” That’s why we continue to keep doing this show. Go out and sell something. Help somebody solve a problem, help them gain an opportunity for a better future. Do it in a win-win fashion. They win, you win, preferably three people win, and make sure that you’re doing it for the right reasons. What are the right reasons? It’s a product fit for them. It’s a product fit for you. It helps move the needle for both of you. Until next time. Thanks for reading and to your success.

 

Important Links

• Arash Vossoughi
• VossCoachingCo.com
• YouMatter@CEOSalesStrategies.com
• Seven Figure Standard Podcast
• The World-Class Wealth Mindset
• Instagram – Arash Vossoughi
• YouTube – Arash Vossoughi