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Selling To CEOs And Identifying The Real Buyer With Aziz Musa [Episode 140]

CEO Sales Strategies | Sell To CEO | Aziz Musa

Recognizing and increasing your value to your real buyer is key to making a sale – and it is also what can unravel your deals if you don’t do it the right way. In this episode, Doug C. Brown and Aziz Musa, founder of Cush Digital, discuss top strategies for selling to CEOs and other high-powered decision makers. They discuss finding the solutions to problems your buyer may not be aware of, why you should address concerns and issues during sales conversations, expert strategies for stellar pitches, and much more.