Stop the Pitch Slap: LinkedIn Networking That Builds Real Trust [Episode 181]

Most professionals jump straight to the pitch after connecting on LinkedIn—and it’s costing them trust, conversations, and conversions. In this episode, relationship marketing expert Janice Porter shares a proven approach to turning cold outreach into warm, trust-based opportunities. You’ll learn how to avoid common mistakes, build meaningful connections, and integrate offline follow-up that deepens online rapport. If you’re using LinkedIn for prospecting or referrals, this episode will show you how to build relationships that actually lead to results.