Unlocking Fortune 500 Deals: Insider Tips To Land Large Accounts With Jonathan Gardner [Episode 164]
Do you really know your buyers? Your answer might be an immediate “yes”. When’s the last time you checked? In this episode, Doug C. Brown speaks with Jim Kraus, the president of the Buyer Persona Institute. Doug and Jim discuss why buyer personas go beyond demographics, how recent buyer interviews provide valuable insights for sales, and much more.