Episode 73 – Susan Merlo On Generating Leads With Information Products

Many people might think that free products are counterintuitive to growing a business, but this is not necessarily true. When done properly, they can be an excellent incentive for new business and generating new leads. On this week’s episode of CEO Sales Strategies, Doug C. Brown speaks with Susan Merlo, founder of Digital Distributors and author of “The Digital Distributor: Six Steps to Accelerate Sales”. Doug and Susan discuss creating an information product, building trust and rapport with your customers, and much more.