From Pain Points To Solutions: Leveraging AI For Client Success With Phillip Swan [Episode 165]
Where are you focusing on using AI in your business? In this episode, Doug C. Brown and Phillip Swan of the AI Solution Group discuss the transformative impact of AI on businesses, focusing on understanding customer pain points, the evolution of AI technologies, and strategies for integrating AI into business practices. They also emphasize the potential for AI to create new opportunities while also presenting challenges, as well as the concept of “grokking’ your buyers to address deep-seated issues and move forward with success.
Unveiling The Buyer Persona: The Key To Effective Marketing And Sales With Jim Kraus [Episode 163]
Do you really know your buyers? Your answer might be an immediate “yes”. When’s the last time you checked? In this episode, Doug C. Brown speaks with Jim Kraus, the president of the Buyer Persona Institute. Doug and Jim discuss why buyer personas go beyond demographics, how recent buyer interviews provide valuable insights for sales, and much more.
Uncovering Your “Why’s” To Build A Life And Business You Love With Cameron Herold [Episode 156]
What fuels the fire for your success? In this episode, Doug C. Brown speaks with experienced entrepreneur Cameron Herold, who scaled 1-800-Got-Junk from $2 million to $106 million in just six years. Doug and Cameron have a deep-dive conversation about all things “why” in your entrepreneurial goals, and what drives you to succeed in your business. They discuss designing your life around your business (and vice versa), the need to be clear on what you are building your business for, and much more.
How To Do Events The Right Way With Basia Piasek – [Episode 51]
Running live events can be an incredible way to grow your business and gain new relationships. In this week’s episode, Doug C. Brown speaks with Basia Piasek, the co-founder of Wolves Gate, which organizes Wolves Summit, one of the biggest tech events for startups, investors, and corporate representatives in Central-Eastern Europe. Basia and Doug discuss the power of events for business growth, including Basia’s own business, using events to build rapport, and how to use events effectively for any audience, whether it’s B2B, B2C, or B2E – plus much, much more.