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The CEO Sales Strategies Podcast
Latest Podcast Episodes
Success in sales begins with understanding your customer’s needs and crafting a clear, memorable message. Doug C. Brown welcomes Don Lazzari, President of Delivering Value, to share practical insights for achieving sales success. From mastering the art of selling solo to building and scaling a high-performing sales team, this episode is packed with actionable advice for entrepreneurs and sales leaders alike. Discover why the "big three" messaging strategy is key, how to hire top sales talent, and why customer success stories should be at the heart of your sales process. If you’re ready to transform your approach and drive meaningful growth, this conversation is for you.
As an entrepreneur and professional, what’s your mindset on the value of human connection in sales? While this may seem like a straightforward question, its answer may unlock a substantial amount of information about how you think in many areas of your business. This week, join Doug C. Brown and Alan Versteeg of Growth Matters International. They discuss why AI will remain a critical part of sales, the challenges faced by sales managers in fostering a productive sales culture, emphasizing the importance of unlocking human potential, and much more.
Where are you focusing on using AI in your business? In this episode, Doug C. Brown and Phillip Swan of the AI Solution Group discuss the transformative impact of AI on businesses, focusing on understanding customer pain points, the evolution of AI technologies, and strategies for integrating AI into business practices. They also emphasize the potential for AI to create new opportunities while also presenting challenges, as well as the concept of “grokking’ your buyers to address deep-seated issues and move forward with success.
Ghosting isn’t just a dating problem—it’s a sales one too. In this solo episode, Doug C. Brown dives into the costly consequences of ghosting your prospects, sharing real-life examples and practical strategies for better follow-up.
Do you really know your buyers? Your answer might be an immediate “yes”. When’s the last time you checked? In this episode, Doug C. Brown speaks with Jim Kraus, the president of the Buyer Persona Institute. Doug and Jim discuss why buyer personas go beyond demographics, how recent buyer interviews provide valuable insights for sales, and much more.
Do you really know your buyers? Your answer might be an immediate “yes”. When’s the last time you checked? In this episode, Doug C. Brown speaks with Jim Kraus, the president of the Buyer Persona Institute. Doug and Jim discuss why buyer personas go beyond demographics, how recent buyer interviews provide valuable insights for sales, and much more.