Many of us have, and if we’ve taken multiple, we may have a wide array of answers to the questions we have about our own personalities. While they can be incredibly useful, these assessments also represent a specific time and mental state that may shift over time. This is where Body of 9 comes in. In this week’s episode, Doug C. Brown speaks with Susan and Martin Fisher, the founders of Body of 9, a body and spiritually-based personality assessment that looks at your physical traits to reveal the Natural Number in which you fall. Join Doug, Susan, and Martin as they discuss how to use personality assessments to improve communication in your business, how to play to everyone’s respective strengths, and much more.
Susan and Martin Fisher, Co-Founders of Body of 9, work with Coaches and Holistic Practitioners to enhance what they already do. Body of 9 offers practitioners an assessment tool, built on a combined 30 years of research, working personally with more than 8,000 people from around the world, that super-charges all the other tools that Coaches use to support their clients. The Body of 9 System helps you bypass the layers of nurture, going straight to the nature of your client so that you can coach with laser precision and ease in a way that your client feels seen and heard.
Visit Susan and Martin’s website: www.bodyof9.com
I’m bringing you another episode with two amazing guests, some unique people, Susan and Martin Fisher. We’re going to talk about what they call Body of 9. Body of 9 is a physiological state that we are all born with. We all have what we may call a natural number. This has got the science behind this. It’s not some fictitious practice. When we’re born, we have a specific body and we can all see that in different bodies of different people. Those bodies determine a lot more than we thought in the past, which is how we act or want to interact with the world and other people.
They’ve been studying this for many years. They have over 8,000 people that they worked with regarding this. They came up with the Body of 9, which means we all have one natural number from 1 to 9, and that’s how they categorized it. Once you understand what these numbers are, you can interact with people in the way they want to be interacted with.
The cool part about this is that these numbers don’t change throughout life. Babies are born and have their own natural number. People who are in their late 90s or even hundreds have the same natural number. The same traits and characteristics have carried across that natural number where if you look at personality tests or other types of tests, they can change with the actual time of life that we’re in. For example, in your teens, you might have one type of personality, and then through life because you’ve been through some trials and tribulations and some successes and wonderful things have happened.
Our personality can shift a little bit on these tests or sometimes even dramatically shift on these tests. When you’re looking at a DISC test, for example, like myself, I used to be a very high D earlier on in my life. I was then an I. As I’ve grown a little older and matured a little more in my life’s experiences, my I became much higher than my D.
It’s one of those situations that things can change over time with personality tests, but with the Body of 9, what I found is it’s based on physiology that is mostly natural physiology. It doesn’t shift over time as much. Once you understand that, people who, based on their number, love eye contact, for example, and people who don’t love eye contact based on their number, you can interact.
Business is all about relationships and communication, no matter what. Life, in general, is about that. We’re going to have to communicate even if we’re internet marketers. I have people sometimes say, “I am an internet marketer. I don’t talk to people.” You do. You talk to people that are helping support your business one way or another, maybe vendors or if you have assistance. This is the reason that I’m bringing this particular episode because people have been requesting when we talk about sales assessments or personality assessments, or other types of assessments. I want to bring those forth for you. Let’s go forward to the interview with Susan and Martin.
Susan and Martin, thank you so much for being here on the show. Welcome.
Thanks. It’s great to be here.
You’re married and running your company together. That’s a wonderful thing. We might delve into that a little more on how you do that type of thing because sometimes, people who read this are working with a family member or spouse and are like, “My family’s driving me crazy.” We’re here to talk about assessments, utilizing assessments, and the different types of assessments out there. A lot of this audience here is B2B and growing their companies. You have something called Body of 9. I’ve had the experience of going through them and having experienced them myself, and that’s been cool. Why don’t you tell people what Body of 9 is, and then we can continue on with the assessment side of it?
Body of 9 is based on the understanding that we are physiospiritual beings. That sounds a little woo-woo, but what I’m saying is that we can use the Body of 9 system to do an assessment and identification, if you will, that is body-based, not questionnaire-based. I’m sure your audience has done DISC, StrengthsFinder, Myers-Briggs, etc., because we all did. Businesses need to know who they’re working with and also importantly, who their clients are going to be.
Body of 9 is based on 30 years of research that Martin and I have conducted with over 8,000 people around from around the world, over 50 countries, and most races. The truth about our bodies is that we are physiospiritual beings. There are nine centers in our body. When we’re born, 1 of those 9 is born active and shapes how we experience life. It’s nature that underlies nurture.
A lot of the other systems focus on our nurture and how we learn to cope. This gets you back to who you were born to be, your natural purpose, natural skills, and abilities. It is all the things that you haven’t had to work out over the course of your life. It crosses race, nationality, and gender. You have more in common with somebody you share a natural number with than anybody in your family or work with who does not share your number.
I can tell because I’ve done this. It’s how your body posture really is and who you are. Anybody who’s ever had a child or multiple children can experience this. Child number one comes out and has a personality. Child number two and then child number three comes out. They all have distinctly different personalities from the get-go. What I learned from Body of 9 is there are nine archetypes. Could I use that word or maybe that’s not the right word?
You can call them body suits or suits. We use a natural number because it’s hard to describe it. It comes from so much. It’s so much more than just personality. It’s how you move or learn to move. Your kids come out. One kid learns to move using their lower back and the next one comes out using their throat. It’s weird stuff when you look at it.
It’s not just the kids. The parents are different too. In any family, the parents and the children don’t share the same natural number.
Most workplaces are pretty diverse. There’s always somebody in your workplace that you don’t understand. You’re like, “Why does that person do that?” It could also be somebody that you always have trouble with. This starts to explain because when we’re born, we’re not necessarily supported in our natural strength because nobody understands us physiologically. We then get this nurture that layers on top, which takes us away from our nature.
We go out into the workplace and we’re expected to function with people that we didn’t grow up with. We’re not even familiar with their ways of being. We might’ve been traumatized by 1, 2, or 3 of the natural numbers, which makes continuing relationships with other people that share that natural number very challenging as well. It’s a simple yet complex understanding of how human beings show up. It’s both modalities, like any type of the other personality system, but it’s an underlying context as well.
One of the major differences between Body of 9 and the other assessment tools is once you know your StrengthsFinder, DISC, or Myers-Briggs, that’s a static place in your life. If you answer the questions in a certain way, they’re going to give you a certain answer, which is perfectly fine. It works great most of the time, but there’s nothing much you can do about it after that.
There are simple physical adjustments that you can make to be a better you. Click To Tweet
You can know the DISC numbers of everyone in the company that you work with, perhaps, and that’s useful for knowing where they were at the time they took the test. With Body of 9, we can predict how people are going to get along because, in any company, anybody can do any job, but how they do it’s going to be very specific to the natural number. We can give physical movements. There are simple physical adjustments that you can make to be a better you. If you want to do it, you can learn how to activate all nine centers in your body, which enables you to get along with anybody easier.
You’re bringing up something important because when personality tests had taken at a static place in time, like DISC, for example, at one time, I was a higher D, then I was a higher I. They were almost equal, but I was higher in the D. Over time, the I has gone up and the D has dropped. It’s important to understand assessments as we’re going to use them, but with Bonnie and I, I learned that you’re born with this and it’s consistent through your whole life because that’s physiologically who we are.
When I’ve looked at assessments in the past, and I have, a lot of them, it’s like, “I’m this type,” or, “I’m that type.” Every company is using different assessments. There are thousands of assessments out there. How do you use it in practicality in the business world? Business is all about communication and harmonious relationships in a workplace. What your natural number is at birth with what you folks do all the way through old age is still consistent across the board. That’s what I got out of this.
You can see it in a newborn baby. We’ve identified people that are in their 90s. The musculature of the body and the way the body is shaped is still the balance point for old people. It doesn’t matter where you are in the range. You’re using a very particular part of your body to initiate movement and balance your body. Your face is shaped very particular way. The quality of your eyes and how you move are specific. These things don’t change. You can learn to activate the others, but the one you’re born with, you’ve been cultivating since you were born.
The more supported you are by your nature, the more that shows up in the course of your life as your superpower. What we see very commonly is in the 30s, people go into this procreative period where they’re making things, doing things, building families, companies, or their passion, and then they hit their 40s and say, “Maybe there’s more to life.” That’s when they go back to trying to find their way to their nature.
When we sit down and identify somebody, we know that at the level of their nature. When we tell them about themselves, they’re like, “How do you know this about me?” They’re astounded with the accuracy that we can tell them about themselves when we’ve only met them for five minutes without asking them a single question about who they are. The only questions we ask are, “Does our description resonate for you?”
We listened to 8,000 people and they gave us the gift of telling us about their reality. We boiled that down to the basics for each of the nine natural numbers. As you experienced, the people in families are different. We were able to describe the private and personal part of you that gets past the underlying, “How would you respond to this question?” type of thing and be able to predict the easy parts of the relationships and the difficult parts of the relationships.
Most of the systems that are out there are personality-based. They ask you a variety of questions. They ask them in a different form and you might answer them based on how your mother wants you to answer them, or your boss, how you are feeling at the moment, or how you would like to be. We rarely answer them from our core nature.
This uncovering of the core nature reveals the part of you that you love. This is the part of you that’s awesome. You don’t have to work at this. It’s beautiful. Your ability to create change, see potential, and build a better world for people is built into your body. Martin and I don’t have that particular set of gifts built into our bodies, but you do. That’s what happens when you do your show. You’re making the world a better place. It’s awesome.
Thank you. I wanted to bring you both on because the reality is that businesses are run by communication. All sales are done via communication. For example, if somebody wants to hire somebody, one of the biggest challenges they have when they hire somebody is they go to an interview and use the interview, per se, as their tool.
Somebody passes the interview or they give them a resumé and an interview. Let’s face it. Resumés are not 100% accurate. People embellish these resumes all the time. Why? It’s a marketing tool to get them to go through. They then go through an interview and seem likable, but people know how to fake interviews as well.
One of the biggest complaints I hear from people is, “I hired this person and then all of a sudden, they’re not the same person after I’ve hired them,” or in reverse. A lot of candidates, especially sales candidates, will say, “I got into this job and it wasn’t well-represented.” Communication is a key component in the success or lack of success in a business and itself.
We also want people when we hire them to represent our company in the way we want them to represent that. If we’re hiring people who have a disproportionate Body of 9 numbers, to use your terminology, then what we’re going to have is a conflict going on within the company, which is going to create the client experience on the outside. With personality tests, they can answer those.
You raised so many issues.
Let’s start at the beginning. I will repeat what I said at the beginning. Anybody can do any job, but how they are going to do it is based on their natural number. The first thing to be aware of is that in the natural numbers, natural numbers 1, 2, 3, and 4 put relationships above progress. Natural numbers 5, 6, 7, 8, and 9 put progress above the relationship. That’s not to say both don’t do both, but the first thing is, do you want someone who is relationship-focused or do you want something that’s processed-focused in the role?
Every communication that we do, and depending on who you believe, either 40% or 90% of our communication is body-based, then there’s tone, and then there’s what the words mean. Our body is based on our natural number. The tone is based on your natural number. The words you use and what they mean are based on your natural number. Communication, without notes, I’m surprised that humanity could communicate at all because the words that we use mean something different.
One of the things about understanding that there are nine physiologically different kinds of people is as a salesperson, what kind of person am I looking for? We work with realtors all the time because half the people that the realtor wants to talk to want the relationship. They don’t care about the house, but they want a relationship. The other half doesn’t care. They’re like, “Sell the house.” That’s true for every sale situation. Within your company, you want a variety. You don’t want to have every salesperson that’s about connection. You don’t want to have every salesperson that’s about getting stuff done. You need that mixture.
Ideally, you’d have a team of one connector and one transformer working together because then you’ve got more of the skillset covered that is natural and easy, for example.
In the interview process, one of the things that we don’t want to happen is that people would be what we’d call national numberist.
We don’t want you to hire people based on their natural number.
If you know the explicit steps you need to get done and you know people’s natural numbers, you can put the right person in the right job. For example, we wouldn’t want someone with natural number seven out on their own, sitting in a field office with no one to talk to because they won’t be able to do their job because it’s about interaction with other people. It’s not a relationship but an interaction.
That’s through 6s and 7s, for example. Sixes and sevens need input from all of the other natural numbers in order to do the job that they do. Without that input, they’re going to be very lost and unsupported and not able to move forward.
We do see a preponderance of numbers of people doing particular types of jobs, but that doesn’t mean they have to be that number to do that job.
It’s about how the person will do the job. For example, your financial person is a natural number eight. Your financial organization will be very organized. It will be very structured. People will understand their jobs. They will do them well. They will be well-supported. That is highly likely to be a very successful financial organization. However, if you don’t understand that your boss isn’t a natural number eight, it may be very hard for you if you’re a 1, 2, 3, or 4 and you want to go to your boss and have a chat with her before you sit down and do your work. That’s not going to be her thing. It’s not to say, “I hate my boss. There’s no humanity there.” People make up all sorts of things about other people based on their behavior using their own lens.
If you really want to do it, you can actually learn how to activate all nine centers in your body, which enables you to get on with anybody easier. Click To Tweet
The lesson there is if the person you’re with or communicating with isn’t responding the way you expect, it’s because they’re not like you. The first place is okay, what is that commonality here? What’s the common ground? We are sharing either a desire to buy or sell or we’re sharing the culture of the company. We want the culture of the company to succeed. Communication is vital.
You’ve mentioned the people that live together and work together. My wife and I have been together for fourteen years. When I left the foreman’s organization with Susan, my boss at the time said, “You’ll be back.” It didn’t happen because Susan and I know each other’s natural numbers. I know the gifts that she’s giving me. I know when she does stuff, it’s not to piss me off. It’s because this is a gift I need to look at and say, “How can I use this gift?”
We are constantly challenging each other to be bigger and better individuals. The other thing that’s amazing about this work is I know how he works, what his decision-making process is, and how he plans and organizes himself, which is completely different than the way I do. He has a stack and it’s last in, first out. I’ve learned not to give him some low-priority thing when he’s already working on something that’s a high priority for me because it’ll derail him and send him in another direction.
Susan works with the queuing structure. Eventually, it pops out at the top and comes out. When I was doing business in larger companies and managing teams, trying to have people work the way I did was never going to work because everyone’s different. It’s about knowing what the strengths are. If this thing needs to be done and nothing else can get in the way, you give to a certain natural number. If this one requires getting a whole bunch of people to agree, it’s for a different natural number. If this one is like, “Go and call each of our customers and see what they need from us,” it’s for a different natural number. Everyone can do it, but some people are going to enjoy doing it. That’s an important thing.
It’s like, “What’s your genius?” This tells you what your genius is. When we’re all working on our genius, everything flows much more effectively. If I gave Martin the job of calling all our customers, he can certainly do it and have the conversations, but it’s not using his genius.
I won’t probably enjoy it.
It would be very challenging.
If someone said to me, “Here’s a problem. Go solve it. Find out the five ways that this needs to be solved and what we need,” it’s instant because it’s got into me.
It makes a lot of sense. We’re speaking with Susan and Martin Fisher. They have a company called BodyOf9.com. I recommend you check that out. We’re talking about the use of assessments to have better communications and better relationships within our company and with our clients. If somebody is process-focused, does that mean they’re methodical too? Is that one of those things?
Not necessarily. Number 5, 6, 7, 8, and 9, we talk about them as being about transformation. Fives like to hold a relatively big picture. They build a framework of understanding. They usually have a lot of knowledge. If you want to know about something, you go ask your five. If they know it, they will tell you. They are good team leaders because they create space for their people to grow into what they could be. Usually, people like to work for natural number fives. Natural number six are the movers. They could be in a sales position or a process position. As long as they’re passionate about what they’re doing and it’s alive for them, they’re going to do a great job.
The sevens should be in the visionary positions and the process of creation and improvements. They should be in places where new information needs to be brought in to understand what direction we should be going. Our eights ground everything. They make it real. They’re the people that organize things and do things relatively methodically.
The nines hold the biggest picture of all because they operate at a universal level. Nines make great leaders as long as they know how to communicate down to the details as well. These are the big, “Let’s do it without having any force on the world.” They’re the Nelson Mandelas and Martin Luther Kings of the world. They are big thinkers and big holders of space, but they often get misunderstood because they have a very neutral face.
People don’t know what they are thinking. They’re hard to read. They talk at a very high level. They can be hard to work for because people don’t understand why they’re saying what they’re saying. Going back to that communication, knowing this lets you, as a boss or as an employee, at least know your own personal gifts and then understand that the others are different, so how should you adjust?
As a manager, you’re like, “What is it that people need from me?” For example, natural number ones are great designers. They have a fantastic idea about beauty, have the relationships work, and make great designs and great pictures. They need to be reassured that their work is good because they’re going to keep going past the point of perfection for everybody else. As a boss, knowing how to support each of the natural numbers helps work for a happier team.
Each of them needs some different support, motivation, and structure for their jobs. Understanding what they need makes a huge difference.
For everyone that’s reading, we’re going post COVID. The question is whether to go back to the office or not go back in the office. There’s a whole bunch of people that need that connection with each other physically. There’s a whole bunch of other people that are like, “I’m going to work as well in that.”
They need to be integrated into the team because when you separate, we don’t have all nine present. It leaves a hole, and it’s not as easy to create things when you have all nine present, especially with consciousness. Each of the natural numbers does a job in the creation process. If you pull a cog out of the wheel, you’ve got a bump, and nobody knows how to fill that hole.
In an organization, that consciousness of the nine can make a huge difference in making everything a lot easier. If one person always wants to work at home, they have to be brought into the fold from time to time in some way that their input is also included. It’s an interesting set of challenges. We’ve all learned to work at home over the last couple of years. Half of us love it, but some of us don’t.
There will be some people that would read this and go, “That’s woo woo. I don’t want to play in that space,” and that’s okay, but there’s also a percentage of people that are going to be saying, “This makes sense. I made my company. I’m managing or I have employees, or I have a team that I’m working with. I like Susan, but I can’t figure out how to work with her. I’m not sure what the issue is.”
That happened to me many times over the course of my career because I’m loud, fast, and powerful. Not everybody can work with that.
If they understand where you’re coming from, then they’ll understand how to communicate with you. I can imagine sometimes you get loud and powerful to get your point across. Some people aren’t hearing that, so you’ll be more loud and powerful in order to be heard. For some people, being loud and powerful can be a bit scary. They’ll tend to shut down, so we’re not getting the productivity or the expertise out of their ability to be natural within an organization.
That was a good example.
Thanks. I’m learning. That’s what I want to bring forth. A lot of times, even in DISC, people go, “It’s these four quadrants.” It’s a lot more under the sea than these four specific quadrants and how you deal with that. You all know my natural number. I like things quick and digestible, so if I got to spend three months trying to figure out all this stuff with Body of 9, how do I make this easy on me? What’s the first step? If someone says, “I bought into the concept. People have this at birth. It’s not going to change. If I study this, it’s not going to shift all over the place like DISC or other services that are out there,” how does somebody engage and figure it all out?
First of all, I want to address the woo-woo thing. It isn’t woo-woo. I can see why people think it is. It’s very body-based. It’s also the early adopters that come to us because they see the competitive advantage that is involved in being able to understand people at the level that we understand people and having people understand each other.
We are sharing either a desire to buy, sell, or we're sharing the culture of the company. We want the culture of the company to succeed. So communication is vital. Click To Tweet
You can create a workforce. Our team is so happy because they’re all seen for who they are. They get supported for who they are. It’s a huge competitive advantage.
We’ve worked with quite a few companies. Many of them are in Bozeman, but we have traveled. They’re very much about hiring us to come out and identify the team in person. We can do it over Zoom, but the physical reality is that being in person with someone shows the physical strength that comes with your natural number.
It also helps them to learn how to embody their connection to themselves. There is a simple physical movement and adjustment that each of the natural numbers has. There are nine different ones. For me, as a six, if I’m getting louder, how do I regulate? I lift my chest, expand it, and I can regulate.
Should I sit up?
For you? A focus on the third eye and taking a second to bring in whatever’s wanting to come in. It’s all body-based. That’s the first step.
We normally do a workshop for a couple of days. The first day is the identification discussion. It’s like, “How do you guys work together as an organization? Are there any holes in the organization? Are there any people long pegging the long haul?” We’ve had quite a lot of success in making sure that organizations flow more smoothly. The culture then changes because life is very culture-based in reality.
The leaders are going to have different natural numbers than their organization does. It is understanding that if you’ve got a number seven leader, they’re going to be visionary. They may be changing the vision frequently unless they have a team behind that visionary that says, “Do you want to change this one? We’ve gone in this direction and we committed this much.” It’s having people that know that they need to stand up to those changes to make sure that the company has lined up behind the vision and is not being wagged all over the place by that vision.
To answer your question directly, give us a call, set up a consultation, and we will let you know how we can help your company.
For individuals, you could get identified online. You can also read our books. We have two books on Amazon that tell you all about our system. If you’re curious and you don’t want to bring it into your company, but you want to start with yourself, that’s a great way. Call us up or go on our website, BodyOf9.com and book your individual identification. You did a family identification. It makes a huge difference when you do it with a group. We also like to do executive teams together. That’s powerful. It starts to explain the things that work and the things that don’t work.
I found it fun when we were doing it, too, because it was not only the family that was able to communicate and talk, but we all worked together because we’re a family company. We have other people outside of the family, direct family, who become more like family members. We all figured out how to work together. They’ll come over for a meal and work business, but we’ll also work on personal connections on the whole situation.
I’ll also address this woo-woo thing too because sometimes, it gets a bad rap. It’s so metaphysical. The people that are out there chanting in the fields, trying to envision butterflies, that’s not what we’re talking about. I remember there was a time when sales were looked at as almost woo-woo or as a soft skill because universities would never embrace the concept of selling. They were like, “That’s not a necessary skill.” I look at what you do as it’s a hard science based on the fact that it’s immovable through the years. Once people understand what those are, then they’ll be able to know how to communicate with one another. Even if it’s a little bit better, sometimes that’s even good as good enough.
One of the simplest parts of it is 1s, 2s, 3s, and 4s need eye contact in order to do what they do as a 1, 2, 3, and 4, which is to build a particular relationship. Numbers 5, 6, 7, 8, and 9 don’t. You either hear out there, “It’s disrespectful not to make eye contact,” or, “Why are you looking at me like that?” you have that understanding. None of the three of us made eye contact, but your two girls did. It’s knowing that you start the connection by looking them in the eye because that’s what they need in order to feel like you can hear them.
There’s the predictability part of this. In terms of the science side, we can predict outcomes based on numbers. It’s that simple. The only part that people may think of woo-woo is, “You’re looking at my body and you can tell me about my life.” We can.
We’ve worked with 8,000 people of 50 nationalities from around the world. That is a big enough sample size for us to be able to demonstrate that this is true.
We know the muscles, the bones, and the fascia involved in each of the natural numbers and the way to stand each of the natural numbers. This is not something that is, “We think it’s about there. This is not a, “Here’s the center you’re going to do because this is your center.” These are the bones that you’re using to be you
The other thing that is important is that we have documented all of this. This done been done as anecdotal science. We have stood in front of so many people and their bodies and movements are very specifically describable. If you think about radio waves, they were discovered, but they didn’t know how to measure them for quite a while.
That came up somewhere in the 1800s. Radio waves have always existed, but it wasn’t until someone came up with a crystal that you could detect radio waves.
What can detect the different natural numbers is people that are trained to do it. It’s very easy to train you to do it. You have to learn to activate all nine centers, and then you have to learn how to support another person from that activation within your own body.
We teach people all the time. It’s a 5-month or 6-month process.
We have a certification program designed for coaches and holistic practitioners who want to integrate this so they can accelerate the impact they have out in the world.
Trainers that are tuning in to your show that want to have the advantage of being able to take this into the companies they work with can call us.
It’s so critical for people in sales to understand if somebody doesn’t want eye contact. We’ve been taught to have eye contact. If we’re going at that eye contact, it’s almost like we’re staring them down and making them feel uncomfortable.
If we’re not a 1, 2, 3, or 4, that’s exactly right, and vice versa.
If the people are like, “I don’t look at somebody in the eye,” and they need that, then they’re going to feel like, “What are you hiding?” There’s a lot of practicality to understanding this. The reason I wanted to bring this to the audience of this show is that they rely upon us to bring them legitimate information. When I went through this, I was like, “This is pretty accurate.” There were some things I had to stand back or sit back and go, “Is this me?” For the most part, it was pretty spot on. Even the family was like, “That’s you.”
Often, our families know us better than we know ourselves.
I want to thank both of you for being here on the show and entertaining people and giving them good information so they might be able to better take this into their business and personal lives and improve both of them. Go to BodyOf9.com. Is there anything else they should be looking for when they hit the website or anything you’d like to add?
There are two sides to the website. One is for you as an individual. The other is for you as a coach or holistic practitioner for the certification side. Go there and explore. There are all kinds of information. We have a blog, so if you want to know more, that’s a good place to start. We also have courses.
The takeaway is there are nine physiologically different kinds of people mostly around you, not like in your family, brothers, sisters, parents, or children. They are not like you. Give people the space to be not like you.
If you start with you have no idea why they’re doing what they’re doing, you’re on the right track.
That’s the start of the communication. Don’t assume.
Thank you both for being here. I appreciate you being here on the show.
It was great to be here. Thanks a lot.
Thank you very much.
That was interesting. I thought it was pretty cool. They have a lot of good, supportive knowledge and experience in doing this with people. They’ve been categorizing this for a long period of time. When I went through this myself, originally, I was like, “This is pretty accurate,” but there were some things that were out there that I was like, “Is that me?” As I started going back and looking at it, some of these things came into alignment, and some of these things I’m still working on, quite frankly.
I did what they call the family. I wanted to make sure I understood my children and my wife. What I did take out of this was interesting because I learned a certain communication style that I’m communicating with my two daughters, for example. I had to adjust a little bit, and as I’ve been adjusting, I’ve noticed the difference in the bonding aspect between me and them. It’s been an interesting shift.
To me, when you can communicate with people on their own radio wave, if you will, and you understand what that is and you can adjust your communication style to fit theirs, especially in sales, it’s critical to be able to do that. If you want success, for example, I highly recommend checking this out. This was a specific subject that people say, “I want to learn more about assessments. I want to know different types of assessments.” That’s why we brought this particular episode forward with the subject matter that’s all in there.
As usual, if you want a specific subject brought to the show and you want information, let us know. Reach out to me at Doug@CEOSalesStrategies.com. I’m @DougBrown123 on LinkedIn. You can also call the company directly at (603) 595-0303. We’ll find the source as we did here. We’ll bring that particular content to you and you can learn from our efforts bringing that to you.
The show was started with the original intent to help people to sell more and help people to understand how to sell the CEOs more. Think about it. If you have a CEO that doesn’t like eye contact, but you’re staring them in the eye when you’re having that conversation trying to sell to them and they feel threatening to them, you’re going to break rapport. This is why it’s important to understand how humans communicate and what we can do about that to adjust our communication. It’s incumbent upon us as the selling party to make them feel like they’re the guests in their own house or the guest in our house.
If you want content-specific content brought to you, reach out. Let us know what that is. If you want help in growing your revenues in your company, whether it’s hiring, training, managing, or retaining high-performing A-player salespeople, reach out to me. If you want help becoming the top 1% of sales earners in the world or your team to get there in the top 1% globally, reach out to me at Doug@CEOSalesStrategies.com. Give the company a call at (603) 595-0303, or please hit me up on LinkedIn as some people do. It’s @DougBrown123. That is the LinkedIn handle.
If you like this show, please subscribe to it if you haven’t subscribed. If you know other people that would like this, please share this with them so they can subscribe. If you liked it, please give it a five-star review. The more reviews, the more subscribers I have. It makes a big difference in how the search engines look at the algorithms on this particular show. We can reach more people and help more people as we go along. As always, go out and sell something. Sell a lot of things. Sell them profitably. Be happy and help somebody else be happy in their day by helping them sell what you do and helping them solve problems or get new opportunities. Until next time. We will talk to you again and to your success.