Impatience Kills 80% of Go-To-Market Strategies [Episode 243]

Revenue stalls rarely happen because CEOs stop pushing. They happen when the market, buyer, messaging, and sales process are moving in different directions.
Many companies increase activity when growth slows, but more effort does not create predictable revenue when the go-to-market foundation is unclear. The result is wasted sales capacity, longer cycles, unreliable forecasts, and pressure on EBITDA performance.
The challenge is identifying whether the issue is execution, positioning, process, or a deeper disconnect with the economic buyer before more capital and time are committed.
Mike Brunnick shares why impatience can become one of the most expensive mistakes in revenue growth.

Most Founders Die 6 Months Before Product-Market Fit [Episode 239]

Most founders think hard work and persistence are enough to survive. They are not. Companies usually fail because the market arrives slower than expected while cash disappears faster than planned.
That timing pressure becomes even more dangerous when leadership stays emotionally attached to outdated operating models, labor assumptions, or execution structures the market no longer rewards. AI is accelerating that shift across industries by compressing work that once required entire teams into tasks completed in minutes.