Unveiling The Buyer Persona: The Key To Effective Marketing And Sales With Jim Kraus [Episode 163]

Do you really know your buyers? Your answer might be an immediate “yes”. When’s the last time you checked? In this episode, Doug C. Brown speaks with Jim Kraus, the president of the Buyer Persona Institute. Doug and Jim discuss why buyer personas go beyond demographics, how recent buyer interviews provide valuable insights for sales, and much more.