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Get Leverage In Your Business By Positioning Yourself As An Expert With Ryan Levesque [Episode 106]

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Many of us create our business to achieve freedom, flexibility, and fulfillment. However, what ends up happening is we create a prison instead.

It is time to break free and really reach our goals by learning to get real leverage in our business. If you are someone who transforms knowledge and expertise into income, this episode is for you! Joining Doug C. Brown is Ryan Levesque, the CEO and Co-Creator of The ASK Method® Company. Here, Ryan shares how we can position ourselves as experts to create leverage in our business. He reveals the three-part model that will have you go from 0 to a multi-8-figure company. If you have something of value to offer the world, this conversation can show you how to share that to others and have them get interested in what you do. Don’t miss out!

 

In this episode you will learn:

 

Episode’s guest – Ryan Levesque

CSS 106 | Leverage In Business

Ryan Levesque is the 6-time Inc. 5000 CEO of The ASK Method® Company, and the #1 national best-selling author of the books Choose and Ask, the latter named by Inc. as the #1 Marketing Book of the Year. His work has been featured in the Wall Street Journal, Harvard Business Review, Forbes, Entrepreneur, and NBC News. He is also co-founder of bucket.io®, the leading Marketing Automation Platform for Coaches, Consultants, Course Creators and Hybrid Experts, with over 80 million end users worldwide.

If you’re interested in the Hybrid Expert Workshop that Ryan mentioned, sign up here! http://www.hybridexpert.com/workshop

transcript

Get Leverage In Your Business By Positioning Yourself As An Expert With Ryan Levesque

I have an amazing guest for you. This is an outstanding episode. It is on how to make the switch to get real leverage in your business as an expert and positioning you as an expert. I went out and found the expert on this. His name is Mr. Ryan Levesque. He is the Founder and Creator of what’s called The ASK Method and The ASK Method Company. Ryan and his team went from zero, an organic startup, to this six-time Inc. fastest-growing company’s list. Six years in a row, think about that. That was from 2017 to 2022. We’re in 2023.

Ryan and I are going to dive deep into how you can position yourself to create leverage in your business and how you can use the expertise even if you think you don’t have expertise. We’re also going to deep dive into how you can leverage that through a three-part model that they have used to go from a humble beginning of 0 to a multi-8-figure company. Without further ado, let’s go talk to our expert, Mr. Ryan Levesque.

Ryan, welcome to the show. Thanks so much for being here.

It’s awesome to be here. I’m excited about the conversation.

I am so excited to have this conversation with you. I’ve been waiting for years to have you on this show. I’m so grateful that you’re here. You are the CEO and the Co-creator of The ASK Method Company. Why don’t you tell people what you do or what the company does, and we’ll set the frame for this call?

I’m grateful to be here and excited about the conversation. A little bit about our company, The ASK Method Company is a company that we founded years ago. It’s a six-time Inc. 5000 fastest-growing company in America. We help coaches, course creators, consultants, and what we call hybrid experts to launch, grow, and scale their businesses online. We do that through a combination of training programs that we offer as well as a software platform that is integrated into that training.

What’s been so gratifying for me is I’ve been able to see you from the genesis all the way through this whole process. I’ve been able to see how you’ve gone to a multi-eight-figure company. We’re going to talk about how to make the switch to get real leverage in your business as an expert. I was so happy to have you on because the audience here asks this question all the time. It’s like, “How do I work easier? How do I get more leverage in my business?” A lot of times, it’s in their model that they’re going there. We’re post-pandemic. How does one get leverage in their business through becoming a hybrid expert in their business?

What we see with the experts that we work with, and I would include in that coaches, consultants, course creators, and anyone who transforms knowledge and expertise into income, is that often what we see is that people land in this prison that they’ve, for a lack of a better term, created for themselves. They created this business in that they were looking to achieve freedom, flexibility, and fulfillment but end up being tired and trapped. It has to do with a number of factors, but at the end of the day, it translates to a lack of leverage. It is a lack of leverage in three key areas of business in what we describe as attract, enroll, and deliver.

Attraction is bringing leads and bringing clients into your world. Enrollment is transforming those leads into paying clients. Delivery is the way in which you deliver your products or services. Each of those key pieces or key pillars of the business is an opportunity to create a bottleneck in your business. Oftentimes, the founder, the CEO, or the entrepreneur can be a bottleneck in one or more of those places.

CSS 106 | Leverage In Business
Leverage In Business: Attraction is bringing leads and clients into your world. Enrollment is transforming those leads into paying clients. Delivery is the way you deliver your products or services.

 

The way to get out of that prison to go from tired and trapped to freedom and flexibility is by using one or more key leverage points. Those are leverage points that can take you from being in the low-leverage version of the business to a much higher-leverage version of the business. That is a good opening foray. We’ll dive deeper into the conversation, but that is a good place to jump off.

I have a question. You grew your company organically. I know your backstory. Becoming a six-time Inc. fastest-growing company, anytime in your process, did you ever have a bottleneck in the business where it was like, “We have to maybe change something.”

Absolutely. In each of those three key areas in our business, we’ve seen this growth pattern in our own company. For those not familiar, a quick 3- second backstory of how we started this business. This company started organically. We did not take on any outside funding. We didn’t take on any outside debt. It started with a one-person consulting business. That’s what I was doing. I was a one-man band. I was a one-person consulting business. We transformed that consulting business into close to 100 team members or employees around the world that deliver our products and services in a much more leveraged way.

If we look at each of those three key pillars of attract, enroll, and deliver, I’ll talk a little bit about what the bottlenecks were in my business and what we’ve found to be the bottlenecks in most experts’ businesses as well. We’ll start with the end in mind, which is deliver. The big leverage point where people tend to get stuck is making the transition from a one-on-one client delivery to a group model. It is going from one-to-one to one-to-many.

When I first started my business, I was working with clients one-on-one. In fact, I reached a point where I was working with 27 clients at one time. These were one-on-one client calls that I was having every single week. It reached a point, and I know you know my story, where I was on the phone from sun up until sundown every day of the week. I couldn’t even take a vacation. We’d go on vacation, and I still had these client calls that I had to hit.

My body reached a breaking point. I came to the place where I was rushed into the emergency room. My pancreas had stopped working. My kidneys were failing. I had reached this level of fatigue. The stress I had put on my body by pushing myself too hard put me into a state known as DKA or Diabetic Ketoacidosis. In my 30s, I became a Type 1 diabetic. My pancreas failed to produce insulin. It stopped working. I’m on an insulin pump because of that.

Coming out of that experience, I realized I was pushing myself too hard. I was this bottleneck because everything was coming through me. I needed to make a change. I needed to find a way that I could enlist the support of others to deliver the transformation that I was providing myself through much smarter work as opposed to harder work. That’s on the delivery side of things. That’s a big bottleneck.

If we move to the stage before that, which is enrollment and enrolling people into your programs, the low-leverage way of enrollment is taking on one-on-one calls with your prospective clients day-in and day-out all day every day. That’s where I was as well. I was taking enrollment calls with clients. On every call, I felt like I was repeating myself over and over again. I was saying the same spiel. I was going through the same questions. It was a highly repeated process.

What I realized was that there was a better way. The better way was to have some form of recorded presentation. We call it a workshop in our world. It is whereby you can give people the ownership experience of what it’s like working with you and have a leveraged message going out to a group of people at the same time. What this does, and what I found this to do for myself, is that instead of having to repeat myself on every single one of these calls, I could have one message out there in the world, and that went out to everybody.

I was only inviting highly qualified prospects to get on the phone with me after they had gone through one of these workshops. They’re pre-educated and pre-qualified. On top of that, it drove my close rate to the roof because I was only getting on the phone with people who were ready to take action and had a few questions that they wanted to sort out. That’s a key leverage point, moving from one-on-one calls to some form of a group presentation on the enrollment side of your business.

Last but not least, on the attraction side, what we find for most of the experts that we work with and, I, myself was in that same situation, it is going from relying on warm contacts to cold traffic. In other words, being able to go from relying on your personal Rolodex of people that you know to get strangers on the internet to pay you money. That is the key unlock. That’s the key leverage point.

For me, that was a huge unlock because, like all of us, there are only so many people that you know. You can ask, “Who do you know?” At some point, you reach a ceiling. It’s exhausting because you’re spending all your time networking, reaching out to people, connecting with different groups, and going to events. You can do that, but it creates yet another bottleneck in your business if that’s the only way that you can collect and generate leads.

Those are the three key areas. Those represent the three key transition points. To recap, the delivery side of your business is going from one-on-one to one-to-many. On the enrollment side of your business, it is going from one-on-one calls to a group presentation. On the attraction side, it is going from warm contact to cold traffic. When you’re able to solve those three problems and have decoupled your income from your time, you’ve created a business that allows you to have more income and more impact without working more hours. You can build a business that works around your life.

I want to recap this. We have three areas, which are attract, enroll, and deliver. Deliver says how I’m delivering my products or services in my business. I want to go from one-on-one work to one-to-many work. The enrollment side is I want to go from one-on-one to group. May I call them presentations in a lot of ways?

Yes. You can call it a presentation. I’ll talk about the unique approach that we have in each of these areas that have been transformative for our business and our client’s business. A group presentation is a good way to think about it whatever form that might take, whether it is online, offline, in person, over Zoom, or over the internet. A group presentation is a high-level way to think about it.

The attraction is how I get strangers that I don’t even know attracted to me via the internet and bring them in. I’ve got to be thinking that people sitting in their cars reading this or writing notes feverously here are going, “You got me. How do I get people I don’t even know attracted to me so that I can do this in a group format and deliver this with leverage?” That’s the Hybrid Expert model?

This is the Hybrid Expert model. Let’s talk about that term for a minute, and then we’ll talk about the unique solution in each of these three key areas. In fact, before I do that, what I would love to invite everyone to do is reflect for a moment. Think about your own situation, your own life, and your own business. If you were to get leverage in one of these three key areas, either attraction, enrollment, or delivery, and pick one of those areas, which of those areas represents the area that if you were to get more leverage would have the biggest positive impact on your life? What would be the game-changer for you? What would be transformative if you were to focus on that one area?

Is it delivery? Are you finding yourself in client delivery and trapped in that prison? Is it enrollment? Are you finding yourself trapped with client enrollment and that being the biggest bottleneck? Is it client attraction? Is it having to network yourself to death, reach out to every person that you know, and constantly be pinging and pushing people to find more leads in your business?

If you had to pick one of those areas for your own self personally, think about which of these areas could have the biggest impact. For many of us, the answer is going to be all three. For some of us, it might be a very distinct answer of, “It’s in this area right here.” That’s going to be helpful as we frame the remainder of our time here together in our conversation as you think about where to focus your time.

Let’s talk about the solution in each of these three areas that we found to be more effective than anything else in our own business and our client’s businesses. When we talk about the clients that we work with, to answer your question, a hybrid expert, what does that mean? We tend to work with a lot of people who transform their knowledge into expertise. They tend to do a bit of several different things.

They might do some coaching. They might do some consulting. They might have a course or a membership that they might offer. They might be an author. They might have written a book. They might do some speaking. They might do some teaching and training, but they don’t necessarily consider themselves a coach, an author, or a speaker. They do those things, but the reality is they’re a hybrid.

If you find yourself in that situation and you are more of a hybrid expert where you do a few different things, a mix that’s maybe unique to you, then the model that I’m going to walk you through here is something that could potentially be beneficial to you. The reality is none of us fit inside a box. There is no one-size-fits-all answer. We all have different priorities. We all have different strengths, gifts, weaknesses, and challenges. We all have other different things going on in our lives that are important to us. What you want is a business that allows you to have a life. You want a business that works around your life, not the other way around. You don’t want to have to fit your life around your business.

What you want is a business that allows you to have a life. You want a business that works around your life, not the other way around. Share on X

This Hybrid Expert model, you’re going to find, represents a hybrid of the best of many worlds combined together in a very unique way. What does that look like on the delivery side of the business? The solution that we found to be more effective than anything else is what we call a hybrid program. What is a hybrid program? A hybrid program is a single program that all roads lead into in your business.

We see a lot of complexity in the expert businesses that we support. People are selling a lot of different things, and it creates complexity. They say, “I wish I could simplify my business.” A hybrid program does that. A hybrid program pulls from a few key areas and allows you to do a mix of one-on-one and group work in a way that makes sense.

For example, you might have a hybrid program where you might have some element of what you do for your clients done in a one-on-one way. It could be a one-on-one kickoff call or a periodic check-in that you have with clients, but you’re doing mostly leverage group work where it’s appropriate and effective. You’re able to have the best of all worlds. You deliver a bespoke high-level experience for people in a one-on-one way, but the vast majority of what you’re doing is in a group setting. In fact, that’s what we do and what we’ve developed in our company. That’s a hybrid program.

On the enrollment side of things, the solution here is what we call a hybrid workshop. What does that mean exactly? A hybrid workshop is not an educational tool. It’s not a selling tool. It’s a combination of both. It’s an opportunity where you can deliver an interactive experience for your prospective clients. You can do it in a leveraged way. You can use automation and technology in a way that we’ve developed where the interaction can take place without you having to deliver that same presentation live over and over again. In other words, do it live once and create the feeling like it’s a live experience without you having to show up day in and day out and repeating yourself over and over again.

The other hybrid element of this is that you still might drive people to a phone call to close the sale, but that phone call doesn’t necessarily need to be with you. It can be with a member of your team. It could be an enrollment specialist that you’ve invited to complete the sale. Most of the heavy lifting has been done in this group hybrid format. That is so that by the time the individual gets on the phone with a member of your team, they’re 90% of the way closed. We got to complete the last few steps and answer any final questions. That’s the hybrid program. That’s the hybrid workshop.

On the attraction side of things, we have the hybrid funnel. What does that look like exactly? A hybrid funnel is one where you’re leveraging the learnings from those warm contacts. You’re using it to inform the cold traffic audiences that you’re going after based on the communities and contacts that you have relationships with.

You’re leveraging the data that you know about these individuals, like what are the common themes, commonalities, or common aspects of the people that you’ve had the most success with that are warm to you. How do we leverage that to reach cold audiences which allows you to scale your business beyond that circle of friends that you might have going into your business? The Hybrid Expert model, in a nutshell, combines a hybrid funnel with a hybrid workshop and a hybrid program to attract, enroll, and deliver your products or services to your audience.

CSS 106 | Leverage In Business
Leverage In Business: The Hybrid Expert model combines a hybrid funnel with a hybrid workshop and a hybrid program to attract, enroll, and deliver your products or services to your audience.

 

We’re speaking to Mr. Ryan Levesque. Ryan is the CEO and Co-creator of The ASK Method Company. I know people are going, “This sounds too good to be true. Will it work for me?” That fear button comes up for them. Can they go from one to many? I’m going to give this a plug because I’ve done this. For example, when I was in the telecommunications business specifically, we had an office in Manchester. You’re originally from New Hampshire. I created this idea that I could get people who sell telephone systems to give me inbound leads. The people who service these companies had relationships for 30 years sometimes with these people. There’s high trust built in.

I created a workshop on how you double sales in your phone services. I created what you call a workshop model. Back then, we didn’t have the internet as well, but we created this workshop model. We taught people how to double their sales. What ultimately happened is we built this relationship and leaned that workshop toward how our services could complement them. It was to show them how they could sell new phone systems by lowering their client’s phone bills. In turn, the client could afford a brand new phone system because we found untapped money for them to create a lease program for their business. This is in a B2B setting. I want people to understand that this works in B2B as well.

Here’s what happened. I became the number 1 sales rep in that company out of 323 people. I had 62 incoming calls a day coming into my phone for leads. I had to hire two assistants to cover those 62 incoming calls. What I’m hearing you say is I did one facet of that and then it added another one. If you pull all three of these together, you get the ultimate leverage in a business. Did I get that correct?

You’re taking yourself out of being in your business so that you can work on your business. You’re removing yourself as the bottleneck. If you’re the bottleneck in the attraction phase, all leads come through for you. By using the hybrid funnel model, you’ve taken yourself out of that bottleneck. On the enrollment side of the business, if everything has to come through you because you are the chief salesperson in your business, whether that’s calls, presentations, workshops, webinars, speaking engagements, or whatever it may be, by creating a leveraged recorded presentation that people can have that experience as if they were live, you’ve taken yourself out as being the bottleneck in that step of the business.

Last but not least, on the delivery side, instead of working with every single one of your clients one-on-one where you’re limited by your calendar, by doing it in a group way where you can expand exponentially, you’re not limited by the number of hours that you have in the day. By eliminating these three bottlenecks in your business, you’ve given yourself leverage by decoupling your income from your time. You’ve disconnected those two things from one another and have created a paradigm, an actual practical and tactical pathway, to make that happen. It all sounds great theoretically and philosophically. We all get this idea, but it comes down to, “How do I make these transitions? How do I take the leap?”

I can imagine for someone reading this that they probably have some objections in their mind. You might be thinking, “I can’t do that because my market is different. People would not buy that. My solution doesn’t lend itself to this model.” If you’re having those thoughts going through your mind, what I would invite you to do, even if it’s a thought exercise or as a pretend, is imagine for a moment that the thoughts that you have are hallucinations. Imagine if those hallucinations that you might be having are not, in fact, true. It’s a belief. Something that you believe to be true but may not be true.

We’ve all had things in our lives that at some point, we believed to be true. We believed that Santa Claus and the Easter Bunny were delivering us presents and eggs. At one point in our lives, we realized,
“That belief is no longer true.” We’ve all had that experience of believing something that was true but turned out not to be true.

If we suspend that belief for a moment, what I would invite you to do, and we can pick one of these areas which maybe we’ll pick deliver, instead of trying to challenge yourself to say, “How do I go from a one-on-one paradigm to a group paradigm and make a wholesale switch overnight?” This is where most people get stuck. This is where most people struggle in this transition. They say, “The work that I do is like this. I can’t imagine doing that same thing with a group of people all at once.” We have confidential conversations. It’s too private. It’s too personal, it’s too one-on-one. I can give you a list of all the things that people struggle within that transition.

Instead of trying to make that wholesale transition overnight, the thought exercise that I’d invite you to go through right here is if you were to identify one aspect of what it is that you do, one bite-sized thing that could be delivered in a small group format, what would it be? It may be not everything, but you are taking it a step further. Is there one thing that you do that could be more effective in a small group setting as opposed to in a one-on-one setting?

I’ll give you an example of this in action. One of our clients is a hybrid expert. He helps parents who have students who are applying to elite colleges and universities. They want to get into one of the top universities in the United States or around the world. We’re talking about the Harvards, Yales, Princetons, and Stanfords of the world. These parents pay this consultant a very high fee for the work that he does to help them get into an institution. He had this limiting belief that he would devalue his brand if he were to move people into a group setting.

The question that I asked him was as follows. I said, “What is the value in getting into one of these elite universities? Do you have a much better education at Harvard than you do at a state college? Is it that much better or is the value in part the network that you instantly get yourself access to? Is it the fact that you become a Harvard alum, the fact that the Harvard name opens doors, and the fact that you’re instantly connected to this worldwide network of incredibly high-achieving people around the world? Is it the network of people? Is it the community that’s as valuable as the education itself?” He immediately agreed to that.

My question to him was, “By keeping your clients in isolation from one another, all of these incredibly successful and driven students who are looking to get to the next level, are you perhaps withholding what could be an incredibly valuable benefit for them to be connected to one another? Could you create a small group of these rising stars or these high flyers whereby getting to know one another and building this network could fast-track that process and be incredibly valuable?”

What about the parents? As a parent of kids, I’m sure you can relate to this. I was like, “There are times when I imagine as a parent, you’ve probably felt the same isolation that I felt. Am I the only one going through this? Are other parents who have kids of a similar age going through the same set of challenges, emotions, and heartache and having that support group?” He instantly said, “That could be incredibly valuable.” I said, “Could it raise the value of your program by offering that group component instead of doing everything one-on-one?” He was like, “It could.”

By extension, are there aspects of your program that could be a better client experience? It’s not a down-sell. It’s not almost as good as, but a better-than experience by moving parts of what you do in a group fashion. Like anything in life, this is a muscle that you need to build. Before you can bench press 500 pounds at the gym, you’ve got to step into the gym and touch the bar. You’ve got to dip your toe in. You’ve got to try a little something.

Before you can bench press 500 pounds at the gym, you've got to step into the gym and touch the bar. Share on X

My challenge for everyone reading this is to identify an aspect of your program that could be delivered in a group setting. Give yourself permission to try and experiment. One little thing, that’s it. You don’t have to make the wholesale transition overnight. What is one tiny little micro aspect of your business whereby you could get leverage? You repeat that process over and over again until you achieve the level of leverage that you’re looking to achieve in each of these pillars.

We’re speaking to Mr. Ryan Levesque. He’s the Founder, Co-creator, and CEO of The ASK Method Company. They’re at www.ASKMethod.com. There’s so much I could unpack here. I want to validate through my experience what you said. When I was working corporate, I came up with the idea to the executive manager and they go, “You cannot put phone vendors together. They’re competitors. They’re not going to want to get in the same room with you or get on an internet connection with you. Think about it. They have proprietary secrets. They have proprietary clients, etc.” There was all this stuff that was coming up.

The word you said was isolation. As a parent, we can sometimes feel like, “We’re the only ones going through this.” The reality is if we talked to other parents, it’s like, “I went through this.” That’s what was happening with these people selling phone systems. They were all having similar challenges. When I brought them together in a workshop format, we had an open exchange of information.

The interesting part is that the company, which grew from $68 million to $362 million in the two years I was there, sold for $2 billion. One of their mainstay ways of getting customers was that idea that I originally pioneered. It was because they realized, “He’s the number one.” They started stamping it across the whole United States.

Those groups still exist. We’re talking about many years ago. I want to affirm your challenge to everybody and say we all have doubts and fears. We try stuff. Sometimes, it doesn’t work, and then we go, “It looks like a duck. It quacks like a duck. It probably will be a duck again.” Not necessarily. We want to keep going and pushing through those barriers. One of your core values in your company, because I’ve been doing some background work on your company, is called Courage & Grit. I love that on your website. Would you be kind enough to tell people what that particular aspect of the ASK Method is?

Yes. Courage & Grit is one of our core values. Our core values in our company are Courage & Grit, Continuous Improvement, and Customer Success. What I’ll talk about first with respect to courage and grit is where that comes from and what that means. We have Courage & Grit, Continuous Improvement, and Customer Success. Courage & Grit is what I want to touch on here.

Courage and grit is something that certainly one of the founders of our business. It has been a personal core value for me. It’s a core value in our family as well that we try to pass on to our kids. It’s something my parents passed on to me. It’s this idea that you only need two ingredients in life to be successful. You need courage. It’s about doing the stuff that you’re scared of in spite of that fear. We all have things that we are fearful of. Grit is picking yourself up off the pavement when you skin your knees and something doesn’t work and sticking with it. The name of the game is to stay in the game until you win the game. The way you win the game is by using that courage and grit to get to where you want to go.

The name of the game is to stay in the game until you win the game. The way you win the game is by using that courage and grit to get to where you want to go. Share on X

We’ve tried to embody this in our company. We do things that are scary, and it doesn’t always work. What we’ve learned is that’s part of the game. You’re going to try some stuff and not everything is going to work. You pick yourself off the pavement. You don’t need a whole lot more than that when you couple that with continuous improvement, which is all about focusing on incremental as opposed to revolutionary change. It’s an incremental improvement by tweaking things and improving it a little bit. We’ve all heard that when you improve yourself by 1% each day, at the end of the year, you’re going to be twice as effective as you were a year ago. That’s true in every area of life, whether it is health, relationships, business, sales, or marketing. You name it.

Customer success is one that’s personal to us as a company. Customer success is everything that we do is designed with success in mind. It’s not theory. It’s not philosophy. It comes from what has worked for us in our business and how we can transform that into a framework, technology, and methodology. We pass that on to our clients so they can have the same level of success in their own businesses. Courage and grit are a big part of what we do. It’s a big part of what we found to be successful among the hybrid experts that we serve and support in our business.

Thank you. I appreciate that. In doing some research on the company, I found a staggering and astounding statistic in one part of the principle of the hybrid program. Am I right to know that you have helped people in over 100 different countries? When I ran the number, this blew my mind. These people have touched, in some capacity online, 1.02% of the Earth’s population with this methodology. I was so blown away. It was 82 million people or something. I was like, “Wow.” Firstly, congratulations. That’s an achievement beyond most people’s expectations.

I’ll say it like this. In the core value conversation that we had around Courage & Grit, Continuous Improvement, and Customer Success, we find that those core values attract other people with similar core values. It’s people who are about delivering success to their own clients. That gentleman that I mentioned to you a moment ago who does the advising of students into elite universities or elite colleges, his track record is impeccable.

Every single one of his clients in the history of his company has gotten into their 1st or 2nd choice school. They have gotten their top choice or second choice school for every client that he’s ever worked with. I think about the ripple effect of what that means. What that means is the work that we do is having an impact on his business. The work that he does is having an impact on his clients and their lives and the lives that they’re going to touch. It’s this ripple effect of customer success.

I want to give the credit to the experts that we work with. I don’t want to take much credit there. To your point on the numbers, to show you the scale at which this operates, we’ve worked with clients in 100 different countries. We have over 14,000 different clients who have gone through our process. Our technology solution, which is the tool that people use for building their hybrid funnels and delivering their hybrid workshops, has reached 82 million people around the world. What that means is, when you do the math as you did, that is about 1% of humanity.

For me, that’s incredibly gratifying. It’s a nice number to share the scale at which this is effective. It’s also something that can inspire confidence. If anyone is considering using this methodology in their business, this is something that’s been tested. It’s been stress tested. It’s been battle tested. It’s been used across cultures and languages. It’s a methodology that works. It’s a process that works. It’s a process that works irrespective if you are in a B2B space, like the example that you were sharing, in the B2C space, like the example that I was sharing in the college admission space, or you do a hybrid and do a mix of both.

That’s awesome. I have one last question. I can say yes, but I want to have your answer to this. I’m living proof that this works. I’m intelligent, but I had a C average in school. It wasn’t something that, my parents were probably bragging to their friends about, but I’ve done okay. Can anybody do this? Do you need a PhD, high education, or whatever? Can anybody start and do this?

What I’ll say is can anybody do this? Probably not. That’s the honest truth. Who is this not for? This is not for you if you are selling a physical widget. If you’re selling widgets on Amazon or a Shopify store, the approach that we have is not for you. For example, if you’re a restaurant, a gas station, or a local business selling something in a local fashion, this is probably not for you. This is also not for you if you haven’t figured out your business. If you don’t have a market, if you don’t have something to sell, or if you don’t have some true expertise, which is something of value that you can offer the world, then this approach that we’re talking about, this hybrid expert model, is not for you.

CSS 106 | Leverage In Business
Leverage In Business: If you don’t have a market, if you don’t have something to sell, or if you don’t have some true expertise, then this hybrid expert model is not for you.

 

With that said, if you have something of value that you can offer the world, if you have some true expertise in some area of business or life, if you have some coaching element, consulting element, training element, or some sort of knowledge-based element to your business, then with the right training, the right support, and the right technology, which we found is the critical combination, this is arguably the single most effective approach to achieving leverage in your business and your life by using what we’re talking about here.

It’s something I’m incredibly passionate about because it wasn’t that long ago that I was an unleveraged business consultant who was trying to make things work and ended up in the hospital because I had burnt myself out. I’d burned the candle on both ends. I was the bottleneck in my business. Something needed to change. Fast forward to here and my life has completely changed. It has completely transformed. I’m incredibly passionate about sharing this with other experts no matter where they may be in their business. They may be in the early stages of their business or generating millions of dollars and wanting to shift their model. They want to tweak what’s not working, fix the things that are broken in their business, and get to that next level so that they have a business that works around their life.

I’m sure people are like, “I got. What’s the next step? How do I find out more about the company, about you, or about the hybrid model in general?”

You mentioned our company, The ASK Method Company. We have a platform called HybridExpert.com. If you go to HybridExpert.com/Workshop, we have a workshop that we deliver that you can sign up for. It’s happening right around the corner, so the timing of this interview is perfect. It is where we go into much more detail talking about the hybrid funnel, the hybrid workshop, and the hybrid program.

We also talk about how to combine these elements together and how to use them based on where you are right now in your business. You can identify where you are on these levels of leverage, what are the biggest bottlenecks in your business, and what a custom plan might look like for implementing this yourself. You can find that at HybridExpert.com/Workshop. I’d love to invite you to join us for the one that we have coming up.

Thank you for being on the show and being such a gracious guest. Thanks again.

Thanks. I appreciate it.

That was a great episode. I don’t know about you, but I have four pages of notes. I have three words for you. Attract, enroll, and deliver. It is a simple model that when you do this right, you optimize the proportions of those three functions of attract, enroll, and deliver. It creates leverage. The more you optimize that, the more leverage you get. The more leverage you get, usually, the more funds come in through your business as well.

Isn’t that cool that you can focus on these three areas of attract, enroll, and deliver, and those three areas will create massive leverage for you and your life? You could start by writing down what you want your life to be like and then go back and look at these three functions. Isn’t it cool that we can attract people from all over the world? Think about this. It’s all over the globe cost-effectively. As long as you know the right way to do this and the right methodology to do this, you can bring people into your world all from a simple task of understanding how to do it and putting it into play.

I will make a confirmation on The ASK Method Company because I used a lot of it in our business here. It’s made a big difference in the leverage components of what we’ve been able to do here. We have a global reach. We’re all over the world. It’s very strange for me to think I grew up as a kid here in the United States and that I have clients all throughout Europe and Africa. I have clients in Asia. I have clients in Australia. I have clients in the United Kingdom, I have them in Canada. I have them in Central America or South America. I have them in the United States.

It’s mind-blowing to me when you think about it that you can cost-effectively attract people, get them interested in what you do, and help them solve a problem or gain the opportunity in their life from understanding these three simple processes, which are attract, enroll, and deliver. You teach them how to optimize those, put them into a plan, put them into a process, and launch that process.

If you love this episode, please share it with your friends. Give it a five-star review. If you are an expert or someone else is an expert and you, yourself, or that expert would like to be interviewed for their expertise, send an email to YouMatter@CEOSalesStrategies.com. Let us know what it is. We will respond to everybody. We promise.

We have an upcoming 1% Academy. In other words, we teach you how to be a top 1% earner through selling. Maybe you’re interested in that or our software, which is called the Vibitno. The Vibitno will be coming out. It’s an automated prospecting and automated follow-up meaningful and relevant conversion system. Reach out to me directly at Doug@CEOSalesStrategies.com. We’ll put you on the waiting list if you wish. When both of those are coming due, which will be this 2023, we’ll notify you.

Thank you for being here on the show. Thank you to Mr. Ryan Levesque. For you, go out and sell something. Sell a lot of it. Sell it profitably. Play win-win. That means you win and they win. That means you help them with a problem or an opportunity they want to gain and get paid for that. It’s a great relationship. It spawns referrals. It spawns great lives for everybody.

Think about the legacy that you created for yourself, but think about the people that you can affect their generations to come. What you do can make happiness in somebody’s life or the alter of that. Play win-win. It creates true happiness for generations to come. Thanks again for being here. To your success.

 

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