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One-To-Many Selling: Sharing Your Product In Front Of Your Ideal Customers With Rylee Meek [Episode 86]

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Are you getting your product or service in front of as many people as you can?

Selling one-to-one is fantastic, but selling one-to-many can be even better. This week, Doug C. Brown speaks with the founder and CEO of The King’s Council and Social Dynamic Selling, Rylee Meek, about how to maximize your sales skills to get in front of as many people as you can. Doug and Rylee also discuss leveraging your skillsets, how to grow your sales revenue, why you should keep an open mind in your sales journey, and much more.

 

In this episode you will learn:

 

Episode’s guest – Rylee Meek

CSS 85 | One To Many Selling

Rylee Meek is the founder of The King’s Council, a community designed to equip entrepreneurs with the tools, systems, and frameworks necessary to discover, develop & deploy their vision into the marketplace. In the last decade, Rylee has helped entrepreneurs scale their businesses, creating transformational wealth through his company, Social Dynamic Selling. Through the Social Dynamic Selling System, Rylee has taken eight companies to 7 and 8 figures within the first year of each, generating 9 Figures over the past decade.

Visit his website: www.ryleemeek.com

transcript

One-To-Many Selling: Sharing Your Product In Front Of Your Ideal Customers With Rylee Meek

I have a great guest, and his name is Mr. Rylee Meek. You find him at RyleeMeek.com. Rylee and I are speaking about doing one-to-many in sales, so selling one-to-many. You can do one-on-one sales, which is cool. People do this all the time. I still do this but one-to-many, you leverage. If you want to be in the top 1% of earners, this is a concept that you are going to want to master because you can sell one-to-many B2B, B2C, and B2E, Be the Entrepreneur or Business to Entrepreneur.

It’s a process. It’s cool. Even if you do small groups and you are selling to 15 people, you end up with 10 conversations and 5 sales closes. It’s a way to leverage the qualification process as well as the engagement process and speed up the time to sail. We are going to go into this pretty deep, and he’s an expert in doing this. Let’s talk to Rylee.

Rylee, welcome to the show. Thanks so much for being here.

Doug, I’m happy to be here. This is going to be fun.

You travel all over the place. You are in Dallas now, and you were in Connecticut before, if I remember correctly. You were running something called social dynamic selling or social dynamic sales. Now, we are going to talk about doing one-to-many sales and doing it more in a live format like seminars and filling rooms. Why does everybody have been off the grid for a couple of years of getting hungrier to get back to this, and how can we use this as a selling strategy, whether it’s B2B or B2C? Let’s talk about it. What’s the advantage of doing one-to-many versus one-to-one?

The first thing that came to mind for people, at least for me, when I started or was first introduced to this concept is the power of leverage. Not even our time that makes sense but even from a marketing standpoint, I can push people to a specific time and place. Ultimately, I can deliver a presentation to an ideal client that is excited about hearing what we have to offer. If I take them on that, the emotional journey to get them to know, like, and trust me, then I can gain the ability to ask for that next appointment to then meet with them potentially one-on-one to ask for the sale or at least provide a proposal for whatever your products or services are.

CSS 85 | One To Many Selling
One To Many Selling: One-to-many selling gives you the power of leverage. You just need to push people to a specific time and place and deliver a great presentation. You need to make everyone know you and trust you.

 

I came across a man several years ago, and it blew my mind because everything that I had done prior to that was one-on-one. It was almost like inventing fire right in front of me. I was like, “What in the world?” I couldn’t even believe it. What made me so upset was that I wasn’t the one that first thought about it. I certainly didn’t create this.

Dinner seminars have been around for years and years. Financial advisors have been doing this for a long time but one of the things that we’ve done over the last decade is perfect this model from the overall continuity of the marketing standpoint, getting somebody to first off raise their hand on who you are to the sale and the follow-up process after that.

That’s an interesting point. If people don’t think this works, this is how McDonald’s built their corporation. I like that you came across this a little earlier because I’m older than you are. Back when we could only use teleconference bridges, and then things were coming into video in teleconference bridges, you couldn’t connect unless you had a phone still. That’s how old it is. We used to put upwards of twenty people in a room. We would then do exactly what you said. We would either sell something right then and there or we would drive them to a one-on-one call.

We were averaging 42.5% close rates off these rooms. It wasn’t a fluke. It wasn’t just one year. It was multiple years. I did this for a couple of years straight. In the fourth month, we hit 42.5% and stayed right around there. Sometimes we would close 100%, 30% or 60% of the room but these were sales back then that was $12,500 for a couple of hours together. Can you imagine? You get ten people for $12,500, and $125,000 you make in 2 hours.

The concept works great. A lot of times, people think this is more of a business-to-consumer strategy, but I also think it’s a business-to-business strategy because we were selling business-to-business offerings at that point. I’ve helped a lot of companies employ this but what you said was interesting. You want your ideal client there. Where the first point of failure is for people when they try this is like, “I will fill a room.”

I could say that when we first started, that was my thought. I’m like, “It can’t be that hard. I can throw a postcard together.” I’m going to invite some random people out, and if I do a good enough job, they will purchase. Thankfully, I was able to fail my way through some of these steps. While the concept is simple, there are a lot of intricate steps in place to identify who your true client avatar is. Who is it that I’m looking to reach? Is it the business owner, CEO, executive, HR person, or direct-to-consumer? I’m speaking to the husband or the wife or age range.

We’ve refined this approach and identified, “Who am I selling to? How do I reach them from a marketing standpoint? How do I speak the language that they want to hear and get them to raise their hand to take action to ultimately show up for the event?” It’s also one thing to get them to say, “I’m interested in this,” and it’s another thing to get them to show up for the event.

How do I speak their language in the presentation? At the end of the day, it’s not always the case but most products are a commodity. They can get a lot of the things that we have from anybody. The question is, “Why would they buy from you?” That’s where we come into play and consult on the sales side, making sure that there’s proper continuity from the marketing side to the sales side to fulfill what it is that we are providing or what service it is that we are looking to sell to the end user.

Most products out there are commodities. So you should ask yourself, why would anyone buy from you? Share on X

My head is popping off with so many questions to ask. Speaking of Mr. Rylee Meek, he has a website, RyleeMeek.com, check it out. He’s a smart guy. I loved the first time we talked. We teach people how to be 1% earners. It’s easier and faster to do this in a group format than it is to do this one-on-one, even if you are selling super high-end stuff.

I used to do these things in the telecommunications business, where we would go and be invited by our chamber of commerce or something like that. They would fill the room with businesses. Was there an ideal client? Many were but they all used phone service and their own data. What we would do is would provide an education-based presentation, and then we would drive them from an education-based presentation to a sit-down one-on-one or a phone call. You could walk out of the room with 10 or 12 appointments.

People used to be like, “What is this guy, Doug, doing?” I had nine people on my team, and I was out selling all nine together on the team. They were like, “What is he doing?” I was doing that in the power of using referral-based stuff but it’s about getting your expertise out in front of people in a mass and positioning yourself as an expert.

People, generally, will gravitate to that if they are the ideal client profile. I agree with you. I see that as a mistake with people. I’ve done that in the beginning too. I would be like, “There are 150 people in this room I can talk to,” and there are only three interested in what I have to say. The other came for the free meal or whatever.

One thing I like to even hit on that part of the reason we call our company the Social Dynamic Selling system is that there’s a social dynamic that takes place in any setting, even with us now across the Zoom channel but if you think about going out to a restaurant, there’s a social dynamic that’s taking place. There’s you and maybe your date that you are on. There’s the server, bartender, and other patrons. There’s a dynamic that’s taking place.

Social dynamics take place in any setting. Share on X

What we do and teach is like, “How do I use that to my advantage?” You could use it to your advantage or your disadvantage. We’ve understood this process of how people make decisions or get to the point to make a decision. You want to create an environment where people don’t necessarily feel like they are being sold because nobody likes to be sold but everybody likes to buy.

As you said, if there are only three people in the room that are going to purchase, that’s amazing. No problem, I’m going to figure out how I can get the other 30 people in the room to know, like, and trust me enough where they are creating that dynamic that it seems like everybody is doing this, so the best decision for anybody to make in that room is to say yes or to open and make that appointment with me.

A lot of people think, “Can I only talk to the three people?” They want to narrow this down and niche this thing down so tight that there’s not a dynamic that takes place with three people or at least not to the extent of 30 people in a room where we can use that whole dynamic of that group atmosphere to work to our advantage.

That’s another mistake I see people doing. They try to niche so close into what it is. It’s like, “Throw a wider net.” You will grab some fish that you are going to throw back. That’s okay, but you are also going to find some new fish flavors that you never even thought were like, “I can do that. We can work on that. These other fish know other fish who need what you do.” That is also a mistake, I see. You are right about the fact that people want to buy. They don’t want to be sold to. A lot of times, people will come to these types of offerings or these events because they want to see who else is in the room and want to know if they can network with them. I’ve done that.

Somebody invites me to something, and I’m like, “I will go. Let me see what I can pull out of the room. Let me see if I have any clients,” especially if the ideal client is in the room. What I’m trying to tell everybody that’s reading this is don’t discount down the power of the network. Maybe this has happened to you because it certainly happened to me. I have people in the audience who come up to me afterward or virtually get ahold of me. They will go, “I didn’t buy what you were offering but I have this relationship here that I want to introduce to you. I’m involved in this relationship,” and it’s led to bigger things than I’ve ever thought it could lead to like software development, and all kinds of stuff that’s come out of this.

The thing with that is starting with the end in mind. If we are going to look to create a campaign for somebody or a series of events, we always want to start with, “What is the ultimate goal at this event? What am I trying to sell? What am I looking to accomplish here? Is it to get the appointment? Am I swiping the credit card?” We can back into this.

CSS 85 | One To Many Selling
One To Many Selling: Always know what the ultimate goal of your event is. Are you trying to sell something or are you just trying to educate? You need to know that so you can set up benchmarks that you need to hit in the end.

 

The biggest mistake that we see is a lot of very intellectual people. For instance, we work with a number of doctors on the medical side of things, and then they do a phenomenal job at teaching. To the point where we’ve gone to events where they literally get a round of applause. Everybody is like, “That was the greatest presentation I have ever heard.” I asked how many appointments they got, and they said, “None.”

“Do you consider that successful, then? Are you happy with that? You educated a bunch of people with no clear call to action on what they are supposed to do.” If we know that going into anything, then we can start to put the toll gates or the benchmarks in place that we need to hit for the end user to make that or take action on whatever it is that you are offering.

That’s an extremely important point because, with people who don’t understand, they may go in, as you said, they will educate because they are an expert. They are a doctor. They’ve studied and seen a lot but there always has to be a sales component to the process. There also has to be an entertaining type of process to these things as well.

It’s like, educate meets infotainer meets sales purpose. That, to me, has been the most successful thing that I’ve ever used or seen. It sounds like you are teaching that model to people. It’s so needed. People are going to yell at me about this. I have been around that training industry for many years, and I’ve played very high levels, and I’ve seen a lot of good and a lot of oh my gosh. I see a lot of people when they are teaching what you are trying to teach, and they don’t do it right.

They push you out on stage and survive or die, that type of thing. The stage could be a virtual stage as well. When somebody doesn’t have success right out of the gate, they don’t know any better. They are thinking, “This doesn’t work,” but when they have the right formula, which is what you said, then it works. Even if it works at a small degree in the beginning and you get better with your skills as you go along, you learn what to do next. If somebody is sitting here going, “Rylee, you got me. I’ve always wanted to do this,” how do they start? What do they do?

This is what I’ve done for several years now. It’s crazy. I started my very first company doing dinner seminars in July 2011. I had $673 in my bank account. I want to completely take out the fact that I don’t have the money to start this thing. Does it take some money to get this thing going? Yes, absolutely, but I did it with $673 in my bank account. I want to make that clear.

The cool thing is that I turned that $673 into $2.1 million in six months. From July 2011 to the end of that year, I was able to do that. We were selling, on average, about a $3,200 ticket. We want to make sure that your ticket price is going to be something that’s going to be sustainable because our tagline with this is, “We want to create a predictable, sustainable, and scalable revenue model.”

For people that are like, “I’m going to try this.” I would tell them, “Don’t waste your time,” but if you are going to commit to training to do this and see this through, then there’s not a better system that I’ve ever seen. I’ve done a lot of systems, and every time I’ve tried to do other things, I’ve come back to this system that works.

That’s why I went from having my own company selling products to now consulting because I realized that I didn’t care about any of the products or services that I was selling. It was more a matter of, “The system works. Can I help somebody that already has a great product or a great service to have that continual flow of leads and sales into their business?” At the end of the day, unless you have a flow of leads and sales, I would argue that you don’t have a business.

Unless you have a flow of leads in sales, you don't have a business. Share on X

A lot of people have great hobbies because if you build them, they do not come. I don’t care what that movie has ever told us. How do we get a consistent flow? That’s what this does for us. The very first thing that I did was I saw somebody do this and was like, “I can figure this out.” I started to spend money and failed my way through this. I then came up with this system, as you had mentioned. I’ve written a book that I will make available here for all of your readers here. It’s called Food for Thought. It is how to use dinner and seminar marketing to grow your business in ways you never thought possible.

CSS 85 | One To Many Selling
Food For Thought: How To Use Dinner Seminar Marketing To Grow Your Business In Ways You Never Thought Possible

I walk people through this whole process, and I’ve had people that have read this book, and a couple of months later, I get an email that their first event, they did $63,000 in sales. I want to preface this with. You can read this book and absolutely apply every single thing that we do and teach, we even consult on yourself. You don’t have to hire us if you don’t want to but if you need that extra love or touch, or you are like, “I don’t have the time but I got money,” then obviously that’s where we would come into play and be able to help consult people through this process.

The book is called Food for Thought.

If they want to text the word FOOD to (727) 472-3860, I will give them a copy and send it out to them.

I’m writing note after note. You said something, “Can I do it?” A lot of times, people think, “Can I do something like this? I don’t know how to present. I don’t know how to do that.” It’s a skill that you can learn. I wasn’t the greatest presenter on the first day that I ever got out there. I had an entertainment background. I was a musician and a DJ. I was familiar with being out in front of people but it’s different when you are going through a process like this.

I heard Rod Stewart. He’s an old singer and probably still singing. Rod, I don’t know how old you are but you are up there now. He said in the interview that one day, he went to a club and was watching a band like The Who and a bunch of old bands. He goes, “I don’t know how but I can do this.” Now, he’s Rod Stewart. If you talk to Tony Robbins, which I have, he didn’t start day one being Tony Robbins the way he was. Oprah Winfrey admittedly admits she had to learn how to be a broadcaster and how to do this.

People don’t like to be like, “That didn’t work out.” How long does it take to start seeing some success? As you said, somebody read the book a couple of months later. They pull down $60,000 plus. How long does it usually take for somebody that works with your company to go from 1st to 2nd step which is starting to see some growth and results?

To tack onto what you had said, this is a learned skillset. My Speech class teacher in high school, Mr. Fonder, and I barely passed his class. I was the kid in front with post-it notes, shaking, and trembling. I hated standing up and speaking in front of people. This is something that was terrifying for me but I did spend the time learning the skills.

At the end of the day, if there’s any skill that we should all learn and become students of, it is how to communicate effectively. If you want a better relationship or marriage, master these communication skills because that’s what sales is. It’s, “How do I communicate effectively?” For people that think, “I’m not in sales. Sales isn’t for me.” You are lying to yourself because we are all in sales.

If there's any skill that everyone has to learn, it's how to communicate effectively. Share on X

If you understand what sales is, the root word of it is a Norwegian root word which means sala, which means to serve. If you have that mindset, “I’m here to serve,” it takes away that thought or maybe preconceived ideas that we have of what sales is. At the end of the day, you are there to serve and provide hopefully a morally and ethically great product, and then we can take them through this sales system that we create. What I would suggest anybody does is hop on the phone with myself or somebody from our team and do a quick little strategy call. We make it completely free to determine, “What is it that you are selling, and do they make sense.”

The last thing that I want to do is suggest you invest money into something that might not have the proper ROI. The goal with any of this is that I like systems and processes where if I’m going to put three quarters in at any slot machine, I’m going to get a dollar back. If I know that that’s going to happen, I’m never going to not put quarters in that slot machine. It’s a continual cash register that I can continually put money in because I’m getting that return.

I would suggest they hop on a call with somebody from our team to determine if it makes sense because if you are selling a $38 real estate course and you have no additional lifetime value to your product, this isn’t the system for you. I will be the first to tell you that. For the most part, we have a lifetime value of at least a couple of grand with whatever it is you are selling. That’s going to be something that we can help out with as well. Adjusting pricing models and things like that to make this fit. We can talk about that as well but we want to make sure you get set up for success before you start to invest any money in this type of system.

In anything, if you are selling $32 or $38 items, you got to sell a lot of it.

Do something else.

You may want to try to automate this more online. It’s one of those things. When you look at the cost return of investment of time, if you had employees, you’ve got to sell a lot of stuff. I can hear SaaS companies yelling at me now, “We do this thing.” You are selling for $38 a month in usually two-year agreements. It’s starting to make more sense. I want to say something because people here are reading this and go, “This makes sense,” because how can it not? It really does. If you want to be a 1% earner, you want to learn how to sell it in one-to-many. You can sell very high-end stuff but the cool part is that you can sell high-end stuff to one-to-many, too.

Rylee, I don’t know if I ever told you this. I closed a $435,000 deal virtually from a group. I was like, “You got to be kidding me.” I didn’t know what I was doing, honestly. Not at that point. I was doing what you said, effective communication and serving. That’s the key to this whole thing. You don’t have to be the most polished person in the world. You can’t make people snore while they are listening to you but the reality is that you have to be a little bit better than they are and give them a little more information.

I’m not saying better in the contextual side of, “I’m better than they are.” What I’m saying is they are coming for a purpose, to hear something education-wise and expertise-wise. If you are a little bit more knowledgeable than they are or you say something that makes them go, “I didn’t know that and this.” That could work, and then a lot of times, they start gravitating toward us anyways.

Here’s another thing that I will throw into the mix, which I would love your feedback on because you had shaking cards. I remember I was in sixth grade, and my knees were knocking and things like that. A lot of people think that I’m going to get up there, and I’m shaking that’s going to be not successful but what I have found is the opposite.

The more genuine one is and the more we are ourselves, the more people can relate to that person. The reality is that the people who are usually listening don’t have the confidence level to get up there and do what you are doing so that they elevate your expertise in the trust factor in a big way because they can see, even if you are struggling a little bit. What’s your take on that?

You hit that on the head because there are times when you want to be polished but most of the time, people want to do business with those that they trust. We say people do business with those that they know, like, and trust but also that like portion is those that are like them, as you mentioned. There are ways that we can speak to the subconscious and get them to position the presenter or whoever is on stage to come across as that authoritative figure but still then meet people where they are at and take them on an emotional journey.

At the end of the day, every decision is an emotional decision. No matter how logical somebody thinks they are, they are going to make a buying decision based upon the feeling that it gives them. If we can take people on that emotional journey to make that wise decision to say yes or to schedule that follow-up with you or that one-on-one consultation, that’s again the goal of this.

Back to doing this, the main thing I tell all of our new sales reps or new people that we are training is that the audience doesn’t know what you are supposed to say or not supposed to say. For them, this is their first presentation. I’ve got my notes so detailed in my head. They don’t know if you’ve missed something, skipped a step or put it out of order. Take all of that out of the equation and go up there and be you, be a genuine, likable person. At the end of the day, you are going to gain their trust through that process.

Stuff is going to happen. You just keep swimming and going with it. I remember when I was in the DJ business. I did this wedding, and we used to do this coordinated event around the bride and groom when we did weddings. We would get the whole place up on the dance floor with the bride and groom. We would do this stuff, and they wouldn’t even know what we were doing.

I never even told the bride and groom. I’m like, “The bride and groom is going to take you on a trip with them,” and they are going to pay for the whole thing out of pocket. They are looking at me like, “What are you doing?” The cue was, “Joe and Mary are going to take you on a trip with them all the way to New York City,” and the music was coordinated. I did that, “All the way to New York City,” and I heard Funky Town. The person at the assistant booth played the wrong song. I’m like, “But first, we are going to Funky Town,” and you keep going and swimming. Let your personality fly out.

Nobody knew anything different, and then the assistant was like, “My God,” and then put the right tune on. I’m like, “That was a short visit. Let’s go to,” and you keep going. What happens is that people respond to you. My friend was walking along the stage, and his belt was undone, and his pants were not buttoned, and he fell to the floor. What he said was brilliant. He pulls his pants up and goes, “Now, you know all of me. Let’s talk about you,” and he kept going.

People have this inward feeling like, “People are going to judge us.” The reality is that people judge us every single day. I don’t have hair. People judge me for it. Some judge me like, who’s this crazy guy? Some people go, “That’s pretty bold.” My wife likes it. That’s all I care about. We are speaking with Mr. Rylee Meek, and he has a Social Dynamic Selling sales company that teaches people how to do one-to-many sales. All of you who are interested in becoming a 1% earner you got to embrace this. It’s something that we would teach you as well. Not as deep as Rylee teaches for sure because he specializes in it but the conceptual concept of it.

I would love to go a little deeper into this. Everyone is in sales. I always say children are the best salesperson in the world. There’s no filter. They ask questions, “Why is this? How come this works? What about this? I didn’t think it would work that way. What do you think about this way?” Children do this naturally.

My wife is one of the best salespeople in the world because she sells me every single day on stuff and she’s doing it but she uses feminine energy to get me to do whatever else she wants when it comes down to it. I’m happy to do it because it’s effective communication. It’s a win-win play. I teach people to play win-win. You win, they win. If they don’t win, you walk away. It’s that simple.

There are no bad clients. There are bad decisions that we make on the front end that say, “We are going to take this on. We are going to do that construction job when we know we shouldn’t.” It then turns into a nightmare. I hear too many people blaming the client, “That client is terrible.” No, you made the mistake on the front end. That’s how I feel.

Let’s go to everybody sells and how you break that down, so people understand that they are selling every day. They go on a job interview. Behind the counter, and you are serving coffee, you are selling. It’s not like you have to have this Sandler Sales Program or whatever sales program. Sandler, you can send me a check for plugging in your program. Thank you. What would you say to people that are like, “I’m not a salesperson. I don’t know?”

You hit it on the head. We are all in sales to an extent, whether you are a pizza boy delivery guy or an IT guy, you have to sell your boss on why you were the best person for that position. You are still in sales. If any of you are in any relationship, if you are married, you are in sales. You should be continually in sales. I’m telling my wife every day why she shouldn’t leave me. It’s understanding of what that is. Everything that we do comes down to mindset and maybe these preconceived ideas or notions of what sales is.

CSS 85 | One To Many Selling
One To Many Selling: Selling all comes down to mindset. What are your preconceived ideas of sales and how can you break those down? Don’t let those limiting beliefs that you’re not a salesperson get you down.

 

We can break down any of those barriers or limiting beliefs on, “I’m not a salesperson. That’s not for me,” if we can start there, then we can start to tackle what that means for their particular role. If we can break that understanding down, as we said before, it literally means to serve. If you are selling something that’s not good, then you don’t feel confident in it and if you are not convicted with what you are selling, then find something else.

There are a million things that you could sell out there. Here’s probably a preconceived idea that a lot of people have too, “You’ve got to be very passionate about what you are selling,” and I disagree wholeheartedly with that. Primarily because I’ve sold everything from siting to windows, to bathtubs, to solar, to business valuation, stem cell, and all over the place.

Again, it had to be a good product or service. I had to feel confident in what we were providing and help that person make the best decision for themselves. Being confident, going into any situation that, “This product might not be for everybody,” and being okay with that. Our job as salespeople is to help people make the best decision for themselves. Even with my spouse, I want to help make the best decision, not in a manipulative way that I’m going to coerce her to do something that she’s going to regret or I’m going to regret but it’s how we break down those ideas of decision making.

The average person makes upward of 35,000 decisions on a daily basis. It’s a big task, especially by the end of the day when you come time to make those big important decisions. We literally get emotional decision fatigue. When my wife messages me at 5:00 PM, “What do you want to do for dinner?” It’s like, anybody that’s got in a relationship, you’ve done this, and it probably hits a little close to home.

I literally did it. My wife asked me that question. I’m like, “You decide.”

That’s such a powerful thing for us to take away from this too. This isn’t necessarily a sales technique but from us personally, how we can better get through the day, and if you can pre-decide those little things like, “What’s for dinner? Who’s picking up the kids?” The small things give us the energy to make the big decisions throughout the day as we are running our business, plus then we still have the emotional energy to pour into our family and our spouse at the end of the day.

Put yourself in your customer’s situation and understand that we want to help them make that decision. Not manipulate them or curse them but I’m going to help them make what’s the best decision for you. If you are in sales, get good at helping people make decisions, and if it’s a no, at least you found out quicker, so you are not wasting your time and moving on to the next one.

If you're in sales, your job is to get really good at helping people make decisions. Share on X

Somebody always has a problem or an opportunity that they either want to solve or capitalize on. In selling, if you can help them do that, and that’s your intention, you are always going to win. By the way, all of you people who think you are going to close 100% of every opportunity, and it’s not going to happen. You might occasionally do it for a time but the law of averages is against us and it’s a standard law in life.

If you go out and ask 1,000 girls out on a date, in my case, a percentage will say yes, and a percentage will say no. We all heard the old Hank Aaron or Babe Ruth. They struck out more times than they hit home runs but they were Babe Ruth and Hank Aaron. I can talk to you all day, and you’ve got other things to do, and I’m grateful you are here. I agree that selling oneself is probably the hardest sale sometimes. I can imagine they are going, “Smart guy, Rylee Meek. I want to talk to you and explore this.” How do they get ahold of you?

You had mentioned it earlier so that’s RyleeMeek.com. They can find out about all of our different consulting coaching programs and things like that. As I mentioned before, if they text the word FOOD to (727) 472-3860, we can get them a copy of the dinner seminar book. Also, with that, we can send a link to schedule a consultation. We will determine, “Maybe give you some ideas if this is a good model or not. If it’s not, we will be the first to tell you that, and if it is, then we can give you some next steps on what we would suggest.”

Rylee, I appreciate you being here and bringing the game. Everybody reading this has also learned a lot. Check him out RyleeMeek.com. I would love to have you back on another episode down the line, and I appreciate you being here.

Let’s do it. It sounds great. Thanks, Doug. I appreciate it.

There’s so much I took out of this. I have experience in doing this but I still took a ton out of this. I want to reiterate what we talked about. You do not need a whole host of skillsets to pull this off. It is a learned skill. A lot of times, I see people holding themselves back because they feel a little less confident, maybe about getting up in front of people or being on video like I am on.

I can tell you story after story of very well-known people or famous people who, when they first started doing that, weren’t so confident. It’s a skillset that can be learned. Once you have a process and skillset and have something that’s successful, you duplicate it over again, and that’s where you shine. Rylee said he went from, I believe, $673 to $2.1 million, all in the first couple of months of his business. It’s a skillset. It’s a learning process that’s going on.

Sometimes the hardest sale we make is selling ourselves that we can do this and would be committed to doing it. If that’s you, get some introspection. Are you willing to put yourself out there? Are you willing to take it to the next level? If you want to exponentially grow your sales and sales revenue, this is one great way of doing it. It’s called leverage. In leverage, you get the same amount of time going into a single prospect and a group of people. You will leverage your time much more effectively. You will make more money and have more time to do other things.

If you love this subject matter and have a subject matter that you think, “I would be an expert at or I want to hear something of an expert talk about this specific subject matter that means something to me,” reach out to us at YouMatter@CEOSalesStrategies.com. If you feel that you want to be somebody in your organization or have somebody you know who wants to be in the top 1% of sellers making at least $500,000 a year or more net selling, reach out to me.

If you are a company that’s looking for those elite producers, those people that are highly-trained, that they can walk into your company, you can train them on their product or service, reach out to me as well at Doug@CEOSalesStrategies.com and let me know what you are thinking. We will respond to all inquiries, whether it fits or not. We will let you know.

If you like this show, in fact, if you love this show, I would ask you to please rate this show and give it a five-star rating. It takes a few minutes to do that, and quite frankly, it’s a little bit of a pain but I would be grateful and appreciate that. If you have friends or people that you know that could be helped by reading this, please reach out to them and extend an invitation to read this. I would be forever grateful. As always, go sell something. Sell a lot of it. Sell it profitably. As Rylee and I were talking, play win-win. They win. You win. You will make yourself happy. You will make people happy. The world is a better place. Until next time. To your success.

 

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